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Technology

Search Ads 360 Auction-time Bidding setup & tips

Google Ads Auction-time bidding is now available in Search Ads 360. After much beta testing, most advertisers saw on average a +15-30% improvement in conversions for the same/less ROI. By…

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Google Ads Auction-time bidding now available in Search Ads 360

Google Ads have now announced that you can use the power of Google Ads Auction-time Bidding in your Search Ads 360 bidding strategy using Floodlight conversions. From initial testing, Google…

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DoubleClick Search enables adaptive remarketing

Adaptive remarketing from DoubleClick Search will allow you to automatically find opportunities to reconnect with your customer base. It does this by applying or removing your ‘remarketing targets’ at campaign or ad group…

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