Our Authors

Our Authors work tirelessly to give you meaningful points of view and share actionable insight that you can implement on your own campaigns. Here’s a little bit about our regular PPC hubbubber’s…

Dan Roberts
Dan Roberts
Founder & Author
Dan has worked in the industry for a number of years now and was recently awarded Rising Star at The Drum Search Awards.

Dan founded PPC hubbub in 2016 after becoming frustrated with the lack of actionable insight and meaningful points of view for the industry

Louise Childs
Louise Childs
Author & Account Director
I have been working in online marketing for 7 years, focusing on PPC for the last 6 years. I work for ConversionWorks - a data-obsessed Google Premier Partner based in Windsor, UK.

My specialist areas are AdWords and DoubleClick, with a strong interest in measurement and attribution.

When I've not got my head stuck in a clients account, I tend to be clearing up the total carnage caused by my crazy Beagle, Lola.

Matthew Soakell
Matthew Soakell
Author & Senior PPC Trainer
Matthew is a PPC account manager turned Trainer. Named Rising Star of the Year at the UK Biddable Media Awards, 2019, he is a self-confessed PPC enthusiast and has a keen interest in futurism, automation and hummus.
Ed Blakeway
Ed Blakeway
Author
A digital marketing professional with 5+ years of experience agency side. Started out by dipping his toe in PPC before getting knee-deep in Programmatic and Social Media advertising. Self-confessed excel nerd and always on the lookout for new toys.

Completely obsessed with Dogs.

Patrick Foster
Patrick Foster
Author & Ecommerce Consultant at Ecommerce Tips
Patrick Foster is an editor and consultant from Ecommerce Tips — a up-and-coming ecommerce blog that shares the latest news from the sector, spanning everything from brand growth hacks, to staff development.
Phil Coleman
Phil Coleman
Author & Copywriter at Adzooma
Phil Coleman is a Copywriter at Adzooma and has worked in marketing for almost 25 years, with the last 10 years focused primarily online. With a focus on classic, proven copywriting and conversion tactics, his enthusiasm is reflected in his desire to help businesses improve their results via his valuable posts and the help he brings to Adzooma clients.
Byron Tassoni-Resch
Byron Tassoni-Resch
Author & Founder of semsupermarket.com
I'm a paid media specialist based in London, UK. I started in digital marketing over 11 years ago, and work primarily on PPC, paid social, display and remarketing.
Sam Lalonde
Sam Lalonde
Author & Senior Campaign Manager and Strategist
Sam works at @ Bloom Search Marketing.

He has managed campaigns in some of the most competitive spaces on the internet, is a trusted advisor to his clients and loves pushing the SEM platforms to their breaking point.

Chris Palamidis
Chris Palamidis
Author & Head of Social Media & Google Advertising at Mindshare Greece
Chris Palamidis works as the Head of Social Media & Google Advertising for Mindshare Greece. His main area of focus is digital media strategy. Chris has worked with tens of multinational clients and has helped them implement innovative digital media campaigns to reach their business goals.
Ed Leake
Ed Leake
Author & Managing Director of Midas Media
Voted Top 5 Rising Star 2016 via PPC Hero, his experience is cemented in rapid growth, enabling his client’s to achieve big returns on their marketing investments.

Ed – a fan of doughnuts – is active daily on Twitter and Facebook.

Chris Hodgson
Chris Hodgson
Author & Head of Bought Media at Flaunt Digital
Chris is a PPC / SEM expert with a background in strategic media planning, implementation and delivering innovations in a corporate environment.

He has over 5 years biddable media experience for both independent and network media agencies. He specialises in delivering flagship digital strategies & working in collaboration with other media channels

Elroy Condor
Elroy Condor
Author & Director of Bought Media at iProspect
Elroy has over 11 Years PPC experience across roles such as Head of Search. 6 Years of this within a large independent full service media buying agency (10th Largest in the UK).

He has a wealth of experience ranging from Paid Search strategy & implementation to Cross channel attribution

John Cave
John Cave
Author & Director
Paid Search professional with 11 years’ experience delivering Paid Search campaigns across a range of sectors and industries.

Having founded the dedicated PPC agency Biddible, John then founded and now heads up Shoptimised, a leading product feed creation and optimisation platform

Dinesh Thakur
Dinesh Thakur
Author & CEO of Ads Triangle
Dinesh Thakur is the co-founder of Ads Triangle which is a Google Partner and Bing Ads Accredited agency. He has over 7 years of experience in Pay per Click marketing.

Dinesh has helped hundreds of businesses to grow their revenues through PPC.
He has expertise skills in Google Adwords and is passionate about Pay Per Click.

Andy Lockley
Andy Lockley
Author & Digital Marketing Manager at Cloggs.co.uk
Andy is Digital Marketing Manager of Footwear brand Cloggs.co.uk and packs 5 years PPC experience and counting.

Andy is obsessed with Marketing automation and goes to great lengths to simplify day to day reporting and bypass the need for repetitive tasks via creative use of technology

Sponsored Authors

From time to time, PPC hubbub may receive Sponsored Content to publish on our website. You can find out more information on what we offer here. Here are some of our sponsors you will see on the site.

Mabo
Mabo
BEST Small PPC Agency In Europe at the 2018 European Search Awards
Mabo are a specialist PPC Management Agency based in North East England. They have recently been named as the BEST Small PPC Agency in Europe at the 2018 European Search Awards. For more information on how they can transform the performance of your existing Google Ads performance, then please visit www.mabo.co.uk

Why become an Author?

All of our blogs are written by PPC professionals, for PPC professionals. It’s a community, and we are always looking for blogs and Authors.

Whether you want to post regularly, ad-hoc, or only once; we welcome all submissions! The best are then promoted via PPC hubbub.

Share your points of view on the latest news & updates with colleagues across the globe.

Submit Your Blog

Use our Blog Submission Form and get your Blog posted! It’s super easy to become a blogger with us, find out more here!

Some Blogs by Our Authors

Google Ads will require advertiser identity verification

Starting in the US, Google will now require advertisers to verify their identities for ads served through Google Ads. Through this new policy, users will be able to see the…

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Google Marketing Next 2017 – The Highlights

So there we have it, this year’s Google Marketing Next has come and gone for another year. As usual it’s left us with some insight into the future of marketing,…

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Segment Your Shop Visit Conversions For Deeper Insight in Adwords

Shop Visit Conversions allows certain advertisers in Google Adwords to use conversion tracking to help you see how your ad clicks influence visits to your store. If footfall and visits…

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Bitesize hubbub: Maximize Conversions, $1.17 Billion Fines by EU for Google

Welcome to the latest ‘Bitesize hubbub’; small chunks of the latest Paid Search & SEM News, with a few top tips and actionable insight. Enjoy! The hubbub this week: Google…

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New Features for Ad Preview & Diagnosis Tool in Google Ads

Google Ads has added two new features to the Ad Preview and Diagnosis Tool which gives advertisers a clearer view into who is seeing your ads, and it will also…

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Google Marketing Live 2018 | What can we expect to see?

Can you believe it, it’s that time of the year again! Google will be sharing the latest Ads, Analytics and Platforms innovations at Google Marketing Live 2018. This will be our…

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Bitesize hubbub: Ad Label Test, Expanded Text Ads, Automated Imports & More

Welcome to this week’s ‘Bitesize hubbub’; small weekly chunks of the latest Paid Search & SEM News, with a few top tips and takeaway insight. The hubbub this week: Bing…

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Google Ads Auction-time bidding now available in Search Ads 360

Google Ads have now announced that you can use the power of Google Ads Auction-time Bidding in your Search Ads 360 bidding strategy using Floodlight conversions. From initial testing, Google…

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Google Ads Average Position removal begins week of 30th September 2019

Earlier this year, Google announced that they would be sunsetting the Average Position metric sometime in 2019 . These are being replaced by new position metrics. Google have now finally confirmed…

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