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Our Authors

Our Authors work tirelessly to give you meaningful points of view and share actionable insight that you can implement on your own campaigns. Here’s a little bit about our regular PPC hubbubber’s…

Dan Roberts
Dan Roberts
Founder & Author
Dan has worked in the industry for a number of years now and was recently awarded Rising Star at The Drum Search Awards.

Dan founded PPC hubbub in 2016 after becoming frustrated with the lack of actionable insight and meaningful points of view for the industry

Louise Childs
Louise Childs
Author & Account Director
I have been working in online marketing for 7 years, focusing on PPC for the last 6 years. I work for ConversionWorks - a data-obsessed Google Premier Partner based in Windsor, UK.

My specialist areas are AdWords and DoubleClick, with a strong interest in measurement and attribution.

When I've not got my head stuck in a clients account, I tend to be clearing up the total carnage caused by my crazy Beagle, Lola.

Matthew Soakell
Matthew Soakell
Author & Senior PPC Trainer
Matthew is a PPC account manager turned Trainer. Named Rising Star of the Year at the UK Biddable Media Awards, 2019, he is a self-confessed PPC enthusiast and has a keen interest in futurism, automation and hummus.
Ed Blakeway
Ed Blakeway
Author
A digital marketing professional with 5+ years of experience agency side. Started out by dipping his toe in PPC before getting knee-deep in Programmatic and Social Media advertising. Self-confessed excel nerd and always on the lookout for new toys.

Completely obsessed with Dogs.

Patrick Foster
Patrick Foster
Author & Ecommerce Consultant at Ecommerce Tips
Patrick Foster is an editor and consultant from Ecommerce Tips — a up-and-coming ecommerce blog that shares the latest news from the sector, spanning everything from brand growth hacks, to staff development.
Phil Coleman
Phil Coleman
Author & Copywriter at Adzooma
Phil Coleman is a Copywriter at Adzooma and has worked in marketing for almost 25 years, with the last 10 years focused primarily online. With a focus on classic, proven copywriting and conversion tactics, his enthusiasm is reflected in his desire to help businesses improve their results via his valuable posts and the help he brings to Adzooma clients.
Byron Tassoni-Resch
Byron Tassoni-Resch
Author & Founder of semsupermarket.com
I'm a paid media specialist based in London, UK. I started in digital marketing over 11 years ago, and work primarily on PPC, paid social, display and remarketing.
Sam Lalonde
Sam Lalonde
Author & Senior Campaign Manager and Strategist
Sam works at @ Bloom Search Marketing.

He has managed campaigns in some of the most competitive spaces on the internet, is a trusted advisor to his clients and loves pushing the SEM platforms to their breaking point.

Chris Palamidis
Chris Palamidis
Author & Head of Social Media & Google Advertising at Mindshare Greece
Chris Palamidis works as the Head of Social Media & Google Advertising for Mindshare Greece. His main area of focus is digital media strategy. Chris has worked with tens of multinational clients and has helped them implement innovative digital media campaigns to reach their business goals.
Ed Leake
Ed Leake
Author & Managing Director of Midas Media
Voted Top 5 Rising Star 2016 via PPC Hero, his experience is cemented in rapid growth, enabling his client’s to achieve big returns on their marketing investments.

Ed – a fan of doughnuts – is active daily on Twitter and Facebook.

Chris Hodgson
Chris Hodgson
Author & Head of Bought Media at Flaunt Digital
Chris is a PPC / SEM expert with a background in strategic media planning, implementation and delivering innovations in a corporate environment.

He has over 5 years biddable media experience for both independent and network media agencies. He specialises in delivering flagship digital strategies & working in collaboration with other media channels

Elroy Condor
Elroy Condor
Author & Director of Bought Media at iProspect
Elroy has over 11 Years PPC experience across roles such as Head of Search. 6 Years of this within a large independent full service media buying agency (10th Largest in the UK).

He has a wealth of experience ranging from Paid Search strategy & implementation to Cross channel attribution

John Cave
John Cave
Author & Director
Paid Search professional with 11 years’ experience delivering Paid Search campaigns across a range of sectors and industries.

Having founded the dedicated PPC agency Biddible, John then founded and now heads up Shoptimised, a leading product feed creation and optimisation platform

Dinesh Thakur
Dinesh Thakur
Author & CEO of Ads Triangle
Dinesh Thakur is the co-founder of Ads Triangle which is a Google Partner and Bing Ads Accredited agency. He has over 7 years of experience in Pay per Click marketing.

Dinesh has helped hundreds of businesses to grow their revenues through PPC.
He has expertise skills in Google Adwords and is passionate about Pay Per Click.

Andy Lockley
Andy Lockley
Author & Digital Marketing Manager at Cloggs.co.uk
Andy is Digital Marketing Manager of Footwear brand Cloggs.co.uk and packs 5 years PPC experience and counting.

Andy is obsessed with Marketing automation and goes to great lengths to simplify day to day reporting and bypass the need for repetitive tasks via creative use of technology

Sponsored Authors

From time to time, PPC hubbub may receive Sponsored Content to publish on our website. You can find out more information on what we offer here. Here are some of our sponsors you will see on the site.

Mabo
Mabo
BEST Small PPC Agency In Europe at the 2018 European Search Awards
Mabo are a specialist PPC Management Agency based in North East England. They have recently been named as the BEST Small PPC Agency in Europe at the 2018 European Search Awards. For more information on how they can transform the performance of your existing Google Ads performance, then please visit www.mabo.co.uk

Why become an Author?

All of our blogs are written by PPC professionals, for PPC professionals. It’s a community, and we are always looking for blogs and Authors.

Whether you want to post regularly, ad-hoc, or only once; we welcome all submissions! The best are then promoted via PPC hubbub.

Share your points of view on the latest news & updates with colleagues across the globe.

Submit Your Blog

Use our Blog Submission Form and get your Blog posted! It’s super easy to become a blogger with us, find out more here!

Some Blogs by Our Authors

Google Ads removing Accelerated Delivery from Search & Shopping

Google has announced that it will be removing Accelerated Delivery from Search & Shopping campaigns, in favour of an improved Standard Delivery method. Starting 17th September 2019, this improved Standard…

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YouTube now shows Google Text Ads in Search Results

YouTube continues to expand it’s search partner offering from introducing Google Shopping ads in 2016, to location extensions in 2018 and now Google Text Ads in 2019. What does this…

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Google Shopping: 2016 Roadmap…

If you haven’t already noticed, we are huge advocates of Google Shopping here at PPC hubbub. All retailers should be using them as an integral part to your Paid Search…

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The Rise of Bing

Bing’s share of search is growing globally and the platform is offering higher conversion rates and cheaper CPC’s when compared to Google. It’s becoming more viable than ever before. The…

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Every Crowd Has a Silver Lining – Audiences in PPC

In my last blog about Google’s Change to the SERPs I touched on the importance of audiences for today’s digital marketer. It’s been nearly 2 months since Google made these…

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Google Expanding Close Variant Matching For Exact Match

Google have announced that they are changing the way that Exact Match keywords work. “Over the coming months we’re expanding close variant matching to include additional rewording and reordering for…

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Google Marketing Live 2018 | The Highlights

Key theme of the event this year was on making sure Google does all it can to help advertisers drive Valuable, Transparent, and Trustworthy advertising. They explored the many ways…

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New Bing Pilot | Ads by Bing

Bing Ads has launched a pilot program designed to improve campaign performance by automatically creating variations of your existing ads. Sounds great, right? Let’s take a closer look. Technology and…

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PPC Forecasting | How to forecast in Paid Search

As pay-per-click (PPC) professionals, we’re often asked by clients to forecast deliverables for sign off on budgets. PPC forecasting is an uncomfortable task, I don’t know anyone that actually enjoys…

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