Sequential Ad Ideas For Your Online Store

Consumers today are becoming increasingly harder to market to. As audiences’ online habits change and they become more ad-savvy, marketers must find new and innovative ways to bring their brands…

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PPC Forecasting | How to forecast in Paid Search

As pay-per-click (PPC) professionals, we’re often asked by clients to forecast deliverables for sign off on budgets. PPC forecasting is an uncomfortable task, I don’t know anyone that actually enjoys…

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