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Don’t fear Artificial Intelligence & Machine Learning. Embrace it!

You’ll have all heard about how Artificial Intelligence and Machine Learning has been affecting the industry over recent years. They aren’t just buzzwords, fads or trends. AI and Machine Learning…

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Google I/O 2019 | What’s the future of Search Marketing?

Google I/O 2019 kicked off this week with the keynote speech by Sundar Pichai. It started by reminding the audience about Google’s mission statement; to organize the world’s information and…

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Year in Search | Interview with Dan Peden

PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what 2019 might bring for Search.  Today, Dan Peden answered our questions. Dan is…

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Year in Search | Interview with Liam Wade

With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what 2019 might bring for Search. …

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Year in Search | Interview with Richard Daniels

With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what 2019 might bring for Search. …

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The Year in Search 2018 | What’s On The Horizon For 2019?

Well another year has been and gone, and what a year this was! It’s been full of highs and lows, but when we look back we can see that 2018…

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Year in Search 2018 by Google

Google’s ‘The Year in Search 2018’ is out, and it’s a tear jerker! It’s a chance for us to look back at the moments, people, ideas and questions that we…

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Year in Search | Interview with David Szetela

With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what 2019 might bring for Search. …

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5 Personality Traits PPC Professionals MUST Have

1 See the big picture As we all know PPC is a great digital marketing channel because everything is so measurable and can be attributed. So running a PPC campaign…

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Year in Search | Interview with Daniel Gilbert

With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what 2019 might bring for Search. …

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How to use PPC to successfully promote your content

There are different kinds of digital content. There’s evergreen content, of course — the kind that you want to rank well in Google and bring in steady streams of traffic…

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How to Use Emotional Power Words in Your PPC Ads

Not all words are created equal. Some words are impactful, thudding against your brain and changing the way you view things. Others are like gentle breezes: pleasant to have around,…

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How to use PPC & CRO together this Christmas | iProspect UK Podcast

I joined in on a podcast with iProspect UK to discuss how PPC and CRO should be used together during Christmas. Remember though, CRO isn’t just for Christmas! We also…

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We’re Evolving | An Update on PPC hubbub

What a journey this has been so far! We won the ‘Highly Commended’ Award for Business PR & Marketing at the UK Blog Awards, our readership is larger than ever,…

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Sequential Ad Ideas For Your Online Store

Consumers today are becoming increasingly harder to market to. As audiences’ online habits change and they become more ad-savvy, marketers must find new and innovative ways to bring their brands…

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The Future Is Here – How Much Do You Fear Automation?

Mabo Media are a specialist PPC Management Agency based in North East England. They have recently been named as the BEST Small PPC Agency in Europe at the 2018 European…

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PPC Forecasting | How to forecast in Paid Search

As pay-per-click (PPC) professionals, we’re often asked by clients to forecast deliverables for sign off on budgets. PPC forecasting is an uncomfortable task, I don’t know anyone that actually enjoys…

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What can Google I/O 2018 tell us about the future for Search?

Google’s annual developer conference (Google I/O 2018) has been and gone for another year. There were super exciting showcases from Google’s Assistant as well as cool ad updates for app…

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Will the Keyword become extinct in Paid Search?

Keywords are a fundamental part of what we currently do in search engine marketing. However, there is no denying that over the past few years we’ve seen product updates and…

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Best of 2017: PPC hubbub Top Posts

With just a few days left of 2017, we thought we’d share with you the Top 5 posts this year through PPC hubbub. We’ve grown substantially this year and it’s…

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