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Sequential Ad Ideas For Your Online Store

Consumers today are becoming increasingly harder to market to. As audiences’ online habits change and they become more ad-savvy, marketers must find new and innovative ways to bring their brands…

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The Future Is Here – How Much Do You Fear Automation?

Mabo Media are a specialist PPC Management Agency based in North East England. They have recently been named as the BEST Small PPC Agency in Europe at the 2018 European…

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PPC Forecasting | How to forecast in Paid Search

As pay-per-click (PPC) professionals, we’re often asked by clients to forecast deliverables for sign off on budgets. PPC forecasting is an uncomfortable task, I don’t know anyone that actually enjoys…

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What can Google I/O 2018 tell us about the future for Search?

Google’s annual developer conference (Google I/O 2018) has been and gone for another year. There were super exciting showcases from Google’s Assistant as well as cool ad updates for app…

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Will the Keyword become extinct in Paid Search?

Keywords are a fundamental part of what we currently do in search engine marketing. However, there is no denying that over the past few years we’ve seen product updates and…

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Best of 2017: PPC hubbub Top Posts

With just a few days left of 2017, we thought we’d share with you the Top 5 posts this year through PPC hubbub. We’ve grown substantially this year and it’s…

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Year in Paid Search 2017. What’s on the horizon for 2018?

What a year this has been for Paid Search. 2017 has seen everything from changes made to Exact Match, to Google being fined by the EU for being naughty with…

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Growth Hacking Podcast – Dan Roberts is Interviewed

Dan Roberts, Author and Founder of PPC hubbub, was interviewed by Abdul Hafez of Growth Hacking about his time in the industry and why he looked to set up PPC hubbub.…

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Bitesize hubbub: Maximize Conversions, $1.17 Billion Fines by EU for Google

Welcome to the latest ‘Bitesize hubbub’; small chunks of the latest Paid Search & SEM News, with a few top tips and actionable insight. Enjoy! The hubbub this week: Google…

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PPC hubbub – 1 Year On

Yup, you’ve guessed it! It’s been 1 year since we launched PPC hubbub. Happy Birthday to us and what a year it’s been for PPC hubbub! We’ve been read by…

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Bitesize hubbub: Quality Score, In Store Visits, Expanded-Expanded Ads

Welcome to this week’s ‘Bitesize hubbub’; small chunks of the latest Paid Search & SEM News, with a few top tips and takeaway insight. Bon appetite! The hubbub this week:…

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Bitesize hubbub: IF Functions, Bing, Adwords, Ad Extensions & More

Welcome to this week’s ‘Bitesize hubbub’; small chunks of the latest Paid Search & SEM News, with a few top tips and takeaway insight. Bon appetite! The hubbub this week:…

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Bitesize hubbub: Ad Label Test, Expanded Text Ads, Automated Imports & More

Welcome to this week’s ‘Bitesize hubbub’; small weekly chunks of the latest Paid Search & SEM News, with a few top tips and takeaway insight. The hubbub this week: Bing…

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Bitesize hubbub: Voice Search, LIAs, Bing Ad Extensions & More

Welcome to our first instalment of ‘Bitesize hubbub’; small weekly chunks of the latest Paid Search & SEM News, with a few top tips and takeaway insight. So sit down,…

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Why Every PPC Manager Should Learn to Code SQL

Why should every PPC manager learn to code SQL? ‘PPC manager’ can be one of the most difficult and thankless tasks in Digital Marketing at times. You’re usually the largest…

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