Microsoft Advertising removing Average Position

So, we were right; it wasn’t going to last. In July 2019, Microsoft announced that they would be keeping Average Position metrics whilst introducing new competitive metrics. Today, they have…

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Microsoft Advertising has a new interface

Microsoft Advertising has launched a preview of a new interface design which is aimed at helping advertisers achieve more with it’s products. Over the years Microsoft has been making tweeks…

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Microsoft Advertising keeps Average Position and introduces new metrics

As we all know, Google Ads announced in February that it will soon be sunsetting Average Position metrics in favour of position-based impression share metrics. Even now, this is still…

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