Since Google Marketing Live 2019, we have seen Google continue to invest in Google Shopping. This year, we’ve seen visual ad formats such as Discovery Ads, Showcase Shopping Ads, Gallery…
Each year Google makes changes to their Google Shopping feed specification, often in ways that most advertisers struggle to adhere to effectively. To make it easier, Google is now relaxing…
Google look to be testing a new double Google Shopping carousel format on Mobile search results. They are basically two individual carousels that are stacked on top of each other.…
Ah, Google Shopping, or Google Product Search as it was once known. In fact, it’s had a few names; back in the days of free product listings it used to…
If you’re a bit of a Google Shopping lover, you will be no stranger to the ‘All Products, Low Bids’ campaign and the fact it usually has the best ROI…
Google Shopping now displays Similar Looks to users in the Google search results pages. It displays similar items to the item you recently viewed. You can only see them when…
The easy way to answer this rather simple but important question is yes, a very, very big yes! Product ID’s are vitally important and not just to the structure of…
‘Purchase on Google Shopping’ allows users to purchase advertiser’s products directly on Google via a ‘Buy Now’ button, without having to visit their website. The product launched as a test…
Google has been fined $2.7/€2.42 billion by the EU for favouring it’s own comparison shopping service (Google Shopping) in the search results. This decision could change the way that Google…
Amazon has been seen testing Product Listing Ads (Google Shopping) in the US. Why are they doing this? Why is this bad news for other retailers? What can you do?…
In a string of new updates, Google has announced a new product listing ad format for called Showcase Shopping Ads. We explore what these are, why Google are giving advertisers…
Google have announced the latest round of Google Shopping Feed Specification updates for 2016. As we know, Google make changes each year to their feed specifications (see 2015’s updates here)…
Google have officially launched Google Shopping on Image Search. Woop Woop! In the same announcement Google have also launched deeper integration with the Knowledge Panel, introduced ‘Store Pickup’ links to…
Google are making it even easier for Merchants to get insights on their product inventory, as well as making it easier for us to manage this inventory. On Wednesday 6th…
On Monday 18th April, Google posted a blog on Inside Adwords which highlighted some of the benefits that some brands and manufacturers have seen when using the Manufacturer Centre. This…
Today at PPC hubbub, we have seen Google test a new extension on their Product Listing Ads (Google Shopping) on Mobile. We have previously highlighted the fact that Google will…
If you haven’t already noticed, we are huge advocates of Google Shopping here at PPC hubbub. All retailers should be using them as an integral part to your Paid Search…
Back in September 2015 Google started requiring Global Trade Item Numbers (GTINs) for products listed in your Merchant Centre feeds from a list of 50 brands. This test has proved…
By now you are no doubt sick and tired reading all about “Googlegeddon“, so I thought that I would tell you a different story; one about Google Shopping (Product Listing…