Adwords

Goodbye old AdWords Interface | Google starts sending notices

And now the end is near, and so I face the final curtain. Google has started sending notices to selected advertisers that the old AdWords interface is going to be…

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Focus on the User Campaign | A Paid Search Perspective

As recently reported by Search Engine Journal, there is an ad campaign currently running to target Google employees with the aim to convince them to advocate unbiased search results. The…

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Responsive Search Ads | The Death of Manual A/B Testing?

Responsive Search Ads is a new beta in Google AdWords that offers a larger real estate and dynamically combines advertiser’s headlines and description lines. Essentially, you give Google a load…

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New AdWords Interface | Old interface will be switched off by year-end

So the time has finally arrived, by the end of 2018 the old AdWords interface will be phased out and will be permanently replaced by the new Adwords interface. It’s…

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New Adwords Editor V12.3 | Features To Do More In Less Time

The latest version of Adwords Editor is now available for download, titled V12.3. It has some pretty cool new features to help make life easier such as including search term…

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Shared Budgets in AdWords – Why they make me angry

In AdWords, you have the option to either assign a daily budget to a campaign, or apply a Shared Budget to allocate budget across multiple campaigns. Shared Budgets allows you…

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Google Adwords Ad Suggestions | Taking control away from advertisers?

Starting from the 29th April 2018, you may start to see Ad Suggestions being surfaced in the Recommendations tab in the new Google Adwords interface and you can choose to…

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Google Adwords releases version history for edited ads

Google Adwords now allows you to easily compare previously edited versions of your ads and their performance in the new Adwords experience. When you edit an ad in Adwords, it…

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Google Adwords | Accounts with no recent spend will be deactivated

From the 26th March 2018, Google Adwords will start deactivating accounts with no ad spend for the past 15 months in Adwords. Google will start doing this automatically in an…

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Google Adwords Recommendations Page replaces Opportunities

The Opportunities tab is being renamed as the Recommendations page in the new AdWords experience. According to Google, the new Recommendations page has a faster load time, 16 new recommendations,…

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What Does 2018 Hold for AdWords Professionals?

Do you remember those peaceful years when the AdWords interface rarely changed or how about a little further back when Google didn’t just work with agencies, they actually loved and…

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Google Testing Images in Text Ads on Mobile From Visual Sitelinks

Visual Sitelinks have been available for select advertisers in Beta for over a year now and recently Google looks to using these images and displaying them within the Text Ad…

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Breaking Down AdWords 200% Overspend Policy & A Free Script Giveaway

Google AdWords has notified advertisers that a change had already happened to the way budgets get handled on a daily basis. The overall response from advertisers doesn’t seem to be…

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Adwords Ad Rotation Settings Updated to Optimise or Don’t

Google has simplified their Adwords Ad Rotation Settings. Adwords will now only support two ad rotation settings; Optimise (using Machine Learning to deliver the ads that are more likely to…

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New Ad Formats on Google – Summary

Google have recently been testing lots of new Ad formats across all devices, so we thought we would kindly summarise some of the latest updates for you – just incase…

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Google Adds Maximise Conversions Automated Bid Strategy To Adwords

From Google Marketing Next 2017, we know that machine learning and automation is going to be a key focus this year. This is why Google have introduced ‘Maximise Conversions’ as…

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Flawed: The AdWords Certification Exams & Effective Text Ads

EmailGot frustrated with the Google Search Advertising Exams? Author Sam Lalonde discusses his experience with the Search Advertising Exam and gives you advice on what to look out for! I…

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More Quality Score Reporting Metrics in Adwords For Advertisers?

A recent blog post on the Israel version of Inside Adwords blog by Google could have hinted at some changes to how we get access to Quality Score reporting metrics…

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Google Expanding Close Variant Matching For Exact Match

Google have announced that they are changing the way that Exact Match keywords work. “Over the coming months we’re expanding close variant matching to include additional rewording and reordering for…

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Price Extensions Appear In More Positions On Mobile

From March 2017, Google Adwords Price Extensions are now available in more Ad Positions on Mobile. Price extensions are an ad extension that can be used to help promote the costs…

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