Adwords

Shared Budgets in AdWords – Why they make me angry

In AdWords, you have the option to either assign a daily budget to a campaign, or apply a Shared Budget to allocate budget across multiple campaigns. Shared Budgets allows you…

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Google Adwords Ad Suggestions | Taking control away from advertisers?

Starting from the 29th April 2018, you may start to see Ad Suggestions being surfaced in the Recommendations tab in the new Google Adwords interface and you can choose to…

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Google Adwords releases version history for edited ads

Google Adwords now allows you to easily compare previously edited versions of your ads and their performance in the new Adwords experience. When you edit an ad in Adwords, it…

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Google Adwords | Accounts with no recent spend will be deactivated

From the 26th March 2018, Google Adwords will start deactivating accounts with no ad spend for the past 15 months in Adwords. Google will start doing this automatically in an…

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Google Adwords Recommendations Page replaces Opportunities

The Opportunities tab is being renamed as the Recommendations page in the new AdWords experience. According to Google, the new Recommendations page has a faster load time, 16 new recommendations,…

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What Does 2018 Hold for AdWords Professionals?

Do you remember those peaceful years when the AdWords interface rarely changed or how about a little further back when Google didn’t just work with agencies, they actually loved and…

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Google Testing Images in Text Ads on Mobile From Visual Sitelinks

Visual Sitelinks have been available for select advertisers in Beta for over a year now and recently Google looks to using these images and displaying them within the Text Ad…

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Breaking Down AdWords 200% Overspend Policy & A Free Script Giveaway

Google AdWords has notified advertisers that a change had already happened to the way budgets get handled on a daily basis. The overall response from advertisers doesn’t seem to be…

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Adwords Ad Rotation Settings Updated to Optimise or Don’t

Google has simplified their Adwords Ad Rotation Settings. Adwords will now only support two ad rotation settings; Optimise (using Machine Learning to deliver the ads that are more likely to…

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New Ad Formats on Google – Summary

Google have recently been testing lots of new Ad formats across all devices, so we thought we would kindly summarise some of the latest updates for you – just incase…

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Google Adds Maximise Conversions Automated Bid Strategy To Adwords

From Google Marketing Next 2017, we know that machine learning and automation is going to be a key focus this year. This is why Google have introduced ‘Maximise Conversions’ as…

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Flawed: The AdWords Certification Exams & Effective Text Ads

EmailGot frustrated with the Google Search Advertising Exams? Author Sam Lalonde discusses his experience with the Search Advertising Exam and gives you advice on what to look out for! I…

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More Quality Score Reporting Metrics in Adwords For Advertisers?

A recent blog post on the Israel version of Inside Adwords blog by Google could have hinted at some changes to how we get access to Quality Score reporting metrics…

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Google Expanding Close Variant Matching For Exact Match

Google have announced that they are changing the way that Exact Match keywords work. “Over the coming months we’re expanding close variant matching to include additional rewording and reordering for…

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Price Extensions Appear In More Positions On Mobile

From March 2017, Google Adwords Price Extensions are now available in more Ad Positions on Mobile. Price extensions are an ad extension that can be used to help promote the costs…

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Google Green Outlined Ad Label Rolled Out Globally

Google has yet again rolled out another variation of their Ad Label across all Devices. This time, Google has decided on the Green Outlined Ad Label. Various testing was reported…

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Google Adwords IF Functions For Ads

Adwords IF Functions are now available for advertisers to help customise their ads based on device and retargeting lists. What are Adwords IF Functions? How do they work? What does…

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How To Quickly Audit Your PPC Account

Paid Search campaign management can be tricky business. To deliver stand out business performance from your PPC campaigns, you need to deliver on the basics whilst adapting and innovating your…

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Expanded Text Ads: Deadline Extended

Google have extended the forced transition date to Expanded Text Ads from October 26th 2016 to January 31st 2017. Why have they done this? What does this mean for you?…

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10 Minute Google Adwords Health Check

Frustrated by how time consuming it is to drive the best performance from your Paid Search campaigns? Confused about where to start looking to help drive efficiencies? Flabbergasted by the…

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