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Today Google Ads announced a few new updates to the Keyword Planner; website filtering, brand exclusions, and the suggested keyword ideas will now be the most relevant to your ‘seed’ keywords. These changes should help advertisers prioritise their keyword ideas a bit better directly in the Keyword Planner interface. 


What’s updated in Google Ads Keyword Planner?

Prioritise your keyword ideas by relevance

As we know, Keyword Planner can help advertisers find new keyword ideas and give estimated bids to help you effectively plan campaigns when you have little to no data available. Starting today (in English only, with other languages rolling out later this year), advertisers will now be able to see keyword ideas prioritised by relevance to your ‘seed’ keyword. In the example that Google Ads provided, if your seed keyword was “boots” then you might see keywords such as “womens boots”, “work boots” or “cowboy boots”. If you are looking to broaden out the keyword ideas, you can then add recommended words to your seed keyword.

Website filtering

You can now filter for keyword ideas that most closely match to your website and business which is a great addition to help make the suggestions more relevant for you.

Brand exclusions

You can now exclude keyword ideas that contain Brand names to help you find Generic Keyword Ideas much easier directly in the interface.

Google Ads Keyword Planner

Credit: Google Ads, 2019


What does this mean for you?

These are subtle changes that aren’t going to significantly change your day to day. However this continues on a trend of Google Ads being more assistive to advertisers in trying to be more useful directly in the interface. This will save you time and effort to help you drive better performance.

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Dan Roberts

Founder & Author at PPC hubbub
Dan has worked across different agencies in the UK for over 6 years. He was awarded Rising Star at The Drum Search Awards in 2015. Google voted him as one of the Top 20 Search Specialists in the UK. He founded PPC hubbub after becoming frustrated with the lack of actionable insight from blogs.

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Dan Roberts
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