Google Ads

Google Ads Introduces New Search Ads Position Metrics

Average Position is not meant to be a description of where your ad appears on the search engine results page (SERP), for example Position 1 doesn’t always mean that you…

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Click-to-message Ads Gets Three Updates

Over the next few weeks, Google will be making some updates to Click-to-message Ads allowing advertisers to use Email Forwarding and to set Automatic Replies. Google will also be updating…

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New Features for Ad Preview & Diagnosis Tool in Google Ads

Google Ads has added two new features to the Ad Preview and Diagnosis Tool which gives advertisers a clearer view into who is seeing your ads, and it will also…

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Google Makes It Easier to Delete Search Data & Control Ad Settings

Today Google has made it easier for users to delete their search data and control ad settings directly in the Google Search Page. Currently the process involves going to the…

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Google Ads launch new predefined landing page reports

Today Google Ads has announced two new predefined reports launching in the Report Editor; the landing pages report and the expanded landing pages report. These reports have been available in…

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Google Testing Ads Without Description Lines on Mobile & More

As PPC hubbub first reported on Twitter, Google looks to be testing different ways of surfacing the ads to users on Mobile. We can see Ads without Description Lines in…

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Google Expands Exact Match Again | Its More About Signals & Intent

Exact Match in Google will now include close match variations that share the same meaning to the keyword you are targeting. An example could be for the keyword [yosemite camping]…

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Responsive Search Ads Ad Strength Indicator & Reporting Improvements

Since Responsive Search Ads were introduced earlier in 2018, the biggest frustration from advertisers was the lack of reporting that is available. With the ad format still in beta, one…

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Google Text Ads Get Bigger | Character Limits & Description Lines Expand

At Google Marketing Live this year, Google showcased how Responsive Search Ads are helping advertisers by saving them time and delivering users the best ad for the search query. The…

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Are You Missing Out On Hidden Extra Profits From Your Google Ads Campaigns?

As you know, Google Ads is a very advanced traffic tool. So advanced in fact, that the majority of users never embrace its full potential. Although the basics are easy enough…

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Google Ads Optimisation Score | Guide your account optimisations

Google has now launched an Optimisation Score in Google Ads in order for advertisers to understand account optimisation potential. The score runs from 0% to 100%, with a score of…

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