It’s safe to say that Google Marketing Livestream 2021 wasn’t particularly eventful. But who can be surprised? This year has been challenging for us all both professionally and personally. Things…
Google recently announced the next evolution in its Keyword Match Types. In February 2021 we said “goodbye” to BMM and “hello” to the new & improved Phrase Match Type. In…
This is the question that the PPC community have been asking for a long time, but it’s accelerated over the past few months. The latest experiment in Google Ads is…
At Google Marketing Live 2019, Google launched the Gallery Ads beta as a way to provide a compelling visual alongside text ads. After testing for over a year, Google will be…
Starting in the US, Google will now require advertisers to verify their identities for ads served through Google Ads. Through this new policy, users will be able to see the…
Google Ads has announced that ‘Responsive Search Ads‘ are now available to all advertisers in all languages. Google also noted that the ad format would be available via the API,…
Google Ads has released a new beta called Custom Dimensions. These Custom Dimensions will allow you to add extra information to your campaigns which will help you to better report…
Google Ads will now be giving advertisers deeper insight into which signals it is using to help drive better performance through it’s smart bidding solutions. In the bid strategy report,…
The Google Ads Recommendations page, alongside the Optimisation Score, has been available to advertisers for a while now. Across the industry it definitely sparks debate. There is no doubting it’s…
Google has announced that it will be removing Accelerated Delivery from Search & Shopping campaigns, in favour of an improved Standard Delivery method. Starting 17th September 2019, this improved Standard…
Earlier this year, Google announced that they would be sunsetting the Average Position metric sometime in 2019 . These are being replaced by new position metrics. Google have now finally confirmed…
There is a lot of hubbub flying around Twitter and blogs such as Search Engine Land this week with regards to seeing Google Text Ads truncated across the search engine…
In 2018 we saw Google Ads introduce the Optimisation Score in the Recommendations tab. This score is meant to be used by advertisers as a way to understand how optimised…
To help you manage multiple accounts more efficiently, Google Ads has introduced Account Map. This new feature is a tool that helps you to quickly navigate & visualise your account…
At Google Marketing Live 2019, Google announced that they would be testing a new ad format called Gallery Ads. Gallery Ads in Google Ads combine the intent of search, with…
Yup, they have finally done it. Google have today announced that they will be expanding same meaning close variants to Broad Match Modifier (BMM) and Phrase Match keywords. This was…
Today Google Ads announced that they have introduced a design and usability update for Google Ads Editor that should make it easier for advertisers to get the job done quickly.…
Today Google Ads announced a few new updates to the Keyword Planner; website filtering, brand exclusions, and the suggested keyword ideas will now be the most relevant to your ‘seed’…
Google Ads has quietly released an update to its advanced location targeting options moving from targeting ‘People in your targeted locations’ to ‘People in, or regularly in, your targeted locations’.…
After years of testing, Google looks to have settled on its latest colour scheme and layout for Mobile Search Results. From today, Google will be rolling out a black ‘Ad’…