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Audiences

Google launches Continuous Audience Sharing for manager accounts

Google Ads has launched a feature called ‘continuous audience sharing’ for manager accounts. This means that it is much faster for advertisers to share audiences across sub-accounts. The new feature…

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Your Paid Search Audience Strategy is broken. Here’s how to fix it

Google & Microsoft have been investing heavily into new audience types for us to use in Paid Search. This year alone we have seen Google launch Detailed Demographics, Affinity, Seasonal…

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Google Ads launches Affinity and Seasonal Event Audiences for Search

Today, Google Ads has announced 2 new audience segments that will be available for advertisers to utilise; Affinity Audiences and Seasonal Event Segments for In-Market Audiences. With users wanting an…

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Impression Share & Competitive Metrics for Audiences in Google Ads

Google has now released Competitive Metrics columns into the Audiences tab in Google Ads. This will allow you to report on how your Impression Share looks by Audience List, rather…

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Google allows you to ‘Mute Reminder Ads’. Let’s mute lazy advertising

Google has given users the ability to mute reminder ads (also known as remarketing ads) in the Ad Settings area of ‘My Account‘. Google continues to give it’s users more control and…

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Google launches new options for Customer Match targeting

Customer Match was launched in 2015, up until now advertisers could only upload email addresses into Google AdWords to target or exclude. With this latest update Google will now allow…

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In-Market Audiences For Google Search Campaigns

As we heard at the Google Marketing Next 2017, Google are looking to expand their In-Market Audiences to Search campaigns. Google In-Market Audiences enables advertisers to target users based on…

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Customer Match for Shopping Ads

Google is expanding it’s availability of Customer Match beyond Search, Gmail, and YouTube. Google has now announced Customer Match for Shopping Ads, this will be rolled out later in the…

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Every Crowd Has a Silver Lining – Audiences in PPC

In my last blog about Google’s Change to the SERPs I touched on the importance of audiences for today’s digital marketer. It’s been nearly 2 months since Google made these…

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