Google

Google Ads removing Accelerated Delivery from Search & Shopping

Google has announced that it will be removing Accelerated Delivery from Search & Shopping campaigns, in favour of an improved Standard Delivery method. Starting 17th September 2019, this improved Standard…

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Google Ads Average Position removal begins week of 30th September 2019

Earlier this year, Google announced that they would be sunsetting the Average Position metric sometime in 2019 . These are being replaced by new position metrics. Google have now finally confirmed…

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Google Text Ads being truncated | We explore the hubbub

There is a lot of hubbub flying around Twitter and blogs such as Search Engine Land this week with regards to seeing Google Text Ads truncated across the search engine…

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Google Ads Optimisation Score now includes Shopping Campaigns

In 2018 we saw Google Ads introduce the Optimisation Score in the Recommendations tab. This score is meant to be used by advertisers as a way to understand how optimised…

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Google Ads introduces Account Map to help manage multiple accounts

To help you manage multiple accounts more efficiently, Google Ads has introduced Account Map. This new feature is a tool that helps you to quickly navigate & visualise your account…

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Gallery Ads beta in Google Ads now available in 11 languages

At Google Marketing Live 2019, Google announced that they would be testing a new ad format called Gallery Ads. Gallery Ads in Google Ads combine the intent of search, with…

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Google Ads extends same meaning close variants to BMM & Phrase

Yup, they have finally done it. Google have today announced that they will be expanding same meaning close variants to Broad Match Modifier (BMM) and Phrase Match keywords. This was…

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Google Ads Editor v1.1 brings new updates including Dark Mode

Today Google Ads announced that they have introduced a design and usability update for Google Ads Editor that should make it easier for advertisers to get the job done quickly.…

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Google Ads Keyword Planner now shows the most relevant keyword ideas

Today Google Ads announced a few new updates to the Keyword Planner; website filtering, brand exclusions, and the suggested keyword ideas will now be the most relevant to your ‘seed’…

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Advanced Location Options in Google Ads Updated

Google Ads has quietly released an update to its advanced location targeting options moving from targeting ‘People in your targeted locations’ to ‘People in, or regularly in, your targeted locations’.…

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Google launches new mobile design | Black ‘Ad’ labels & Favicon

After years of testing, Google looks to have settled on its latest colour scheme and layout for Mobile Search Results. From today, Google will be rolling out a black ‘Ad’…

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Google is expanding Shopping Ads to additional platforms

As you will have seen from Google Marketing Live 2019 this week, Google released a lot of new updates for Google Shopping campaigns. These included a revamped Shopping interface and…

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Google Marketing Live 2019 | Keynote Deep Dive

So there we have it, Google Marketing Live 2019 has been and gone. Last year’s Google Marketing Live was focused on Ad Innovations, Platforms and AI. This year, Google has…

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What can we expect to see at Google Marketing Live 2019?

Last year’s Google Marketing Live was focused on Ad Innovations, Platforms and AI. This year, we can probably expect to see something similar, with a focus on how their products…

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Expansion of allowed third-party sitelinks in Google Ads

Sitelinks are extensions that display additional links with your ad when surfaced on Google. Today, Google Ads has expanded allowed third-party URL’s that can be used for sitelinks. For a…

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7 Reasons To Be Testing Responsive Search Ads in 2019

Responsive search ads (RSA’s) launched in 2018 as a new ad format for advertisers to automatically test thousands of different headline and description combinations. The pitch from Google was simple…

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What makes us unhappy about Google Ads position metrics

It’s been one month since Google announced that they would be getting rid of Ad Position in Google Ads. By now you are probably well used to the idea that…

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Recommended Columns in Google Ads | Surfacing the right insight

Google Ads has introduced Recommended Columns as it continues it’s focus to become helpful to advertisers by surfacing the most relevant data and insights. Google Ads will now recommend columns…

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Google Marketing Live 2019 | Countdown Begins 14th May

The countdown has begun for Google Marketing Live 2019 and they have promised +10 new digital marketing products will be announced. [tminus t=”14-05-2019 23:59:59″/] Last year the focus of the…

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There’s More To The Google Display Network Than Remarketing

Whether you love it or loathe it, remarketing can be a superb asset for your Google Ads account. But one thing I’m often discovering is that many advertisers mistake display…

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