Google

Google launches new mobile design | Black ‘Ad’ labels & Favicon

After years of testing, Google looks to have settled on its latest colour scheme and layout for Mobile Search Results. From today, Google will be rolling out a black ‘Ad’…

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Google is expanding Shopping Ads to additional platforms

As you will have seen from Google Marketing Live 2019 this week, Google released a lot of new updates for Google Shopping campaigns. These included a revamped Shopping interface and…

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Google Marketing Live 2019 | Keynote Deep Dive

So there we have it, Google Marketing Live 2019 has been and gone. Last year’s Google Marketing Live was focused on Ad Innovations, Platforms and AI. This year, Google has…

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What can we expect to see at Google Marketing Live 2019?

Last year’s Google Marketing Live was focused on Ad Innovations, Platforms and AI. This year, we can probably expect to see something similar, with a focus on how their products…

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Expansion of allowed third-party sitelinks in Google Ads

Sitelinks are extensions that display additional links with your ad when surfaced on Google. Today, Google Ads has expanded allowed third-party URL’s that can be used for sitelinks. For a…

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7 Reasons To Be Testing Responsive Search Ads in 2019

Responsive search ads (RSA’s) launched in 2018 as a new ad format for advertisers to automatically test thousands of different headline and description combinations. The pitch from Google was simple…

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What makes us unhappy about Google Ads position metrics

It’s been one month since Google announced that they would be getting rid of Ad Position in Google Ads. By now you are probably well used to the idea that…

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Recommended Columns in Google Ads | Surfacing the right insight

Google Ads has introduced Recommended Columns as it continues it’s focus to become helpful to advertisers by surfacing the most relevant data and insights. Google Ads will now recommend columns…

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Google Marketing Live 2019 | Countdown Begins 14th May

The countdown has begun for Google Marketing Live 2019 and they have promised +10 new digital marketing products will be announced. Last year the focus of the updates were around…

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There’s More To The Google Display Network Than Remarketing

Whether you love it or loathe it, remarketing can be a superb asset for your Google Ads account. But one thing I’m often discovering is that many advertisers mistake display…

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Goodbye Average Position | Google Ads to Sunset Avg Position Metrics

As predicted when they introduced new Average Position metrics in 2018, Google Ads are now looking to sunset Average Position metrics later this year. There is a mixed reaction to…

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Google Ads Updates Predefined Reports

Google Ads has now made it easier for you to access pre-defined reports from your current view, allowing you to drill deeper down into your campaigns and ad groups. When…

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Impression Share & Competitive Metrics for Audiences in Google Ads

Google has now released Competitive Metrics columns into the Audiences tab in Google Ads. This will allow you to report on how your Impression Share looks by Audience List, rather…

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Google Ads Target Impression Share Smart Bidding Strategy

The Target Impression Share Smart Bidding Strategy in Google Ads helps advertisers to achieve a specific impression threshold. For example, if you wanted to target 100% impression share on selected…

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Google launches Black Friday & Cyber Monday deals ad unit

During this year’s Black Friday and Cyber Monday event, Google will be experimenting with a new ad unit format to help promote deals through promotion extensions in ads.  What’s happening?…

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Google Ads Introduces New Search Ads Position Metrics

Average Position is not meant to be a description of where your ad appears on the search engine results page (SERP), for example Position 1 doesn’t always mean that you…

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Click-to-message Ads Gets Three Updates

Over the next few weeks, Google will be making some updates to Click-to-message Ads allowing advertisers to use Email Forwarding and to set Automatic Replies. Google will also be updating…

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New Features for Ad Preview & Diagnosis Tool in Google Ads

Google Ads has added two new features to the Ad Preview and Diagnosis Tool which gives advertisers a clearer view into who is seeing your ads, and it will also…

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Google Makes It Easier to Delete Search Data & Control Ad Settings

Today Google has made it easier for users to delete their search data and control ad settings directly in the Google Search Page. Currently the process involves going to the…

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Google Ads launch new predefined landing page reports

Today Google Ads has announced two new predefined reports launching in the Report Editor; the landing pages report and the expanded landing pages report. These reports have been available in…

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