Google

Shared Budgets in AdWords – Why they make me angry

In AdWords, you have the option to either assign a daily budget to a campaign, or apply a Shared Budget to allocate budget across multiple campaigns. Shared Budgets allows you…

Read more

Dynamic Search Ads can now be used across sensitive verticals

Did you know that Dynamic Search Ads can now be used across Sensitive Ad Categories? Yeah, it was a quiet update to the policies around January this year. This means…

Read more

Google Shopping is testing two Shopping Ad Carousels on Mobile

Google look to be testing a new double Google Shopping carousel format on Mobile search results. They are basically two individual carousels that are stacked on top of each other.…

Read more

Google Adwords Ad Suggestions | Taking control away from advertisers?

Starting from the 29th April 2018, you may start to see Ad Suggestions being surfaced in the Recommendations tab in the new Google Adwords interface and you can choose to…

Read more

The Only Tips You Need To Boss Google Shopping

EmailAh, Google Shopping, or Google Product Search as it was once known. In fact, it’s had a few names; back in the days of free product listings it used to…

Read more

Google Adwords releases version history for edited ads

Google Adwords now allows you to easily compare previously edited versions of your ads and their performance in the new Adwords experience. When you edit an ad in Adwords, it…

Read more

Google Adwords | Accounts with no recent spend will be deactivated

From the 26th March 2018, Google Adwords will start deactivating accounts with no ad spend for the past 15 months in Adwords. Google will start doing this automatically in an…

Read more

Subscribe with Google | An effort to keep publishers on side?

Subscribe with Google has launched as a new initiative designed to help publishers drive conversions and engage existing subscribers across Google and the wider web. According to Google, the solution will…

Read more

Google Adwords Recommendations Page replaces Opportunities

The Opportunities tab is being renamed as the Recommendations page in the new AdWords experience. According to Google, the new Recommendations page has a faster load time, 16 new recommendations,…

Read more

The ‘Low Bids Quick Win’ & It’s Drawbacks For Your Shopping Campaigns

If you’re a bit of a Google Shopping lover, you will be no stranger to the ‘All Products, Low Bids’ campaign and the fact it usually has the best ROI…

Read more

Google allows you to ‘Mute Reminder Ads’. Let’s mute lazy advertising

Google has given users the ability to mute reminder ads (also known as remarketing ads) in the Ad Settings area of ‘My Account‘. Google continues to give it’s users more control and…

Read more

Similar Looks from Google Shopping appear when you click back

Google Shopping now displays Similar Looks to users in the Google search results pages. It displays similar items to the item you recently viewed. You can only see them when…

Read more

Are Product ID’s Important?

The easy way to answer this rather simple but important question is yes, a very, very big yes! Product ID’s are vitally important and not just to the structure of…

Read more

What Does 2018 Hold for AdWords Professionals?

Do you remember those peaceful years when the AdWords interface rarely changed or how about a little further back when Google didn’t just work with agencies, they actually loved and…

Read more

Dynamic Search Ads now an Ad Group Type, not Campaign Type

Dynamic Search Ads (DSA) gives advertisers an opportunity to find incremental traffic to their website. It’s the easiest way to find customers searching on Google for precisely what you offer.…

Read more

Google launches new options for Customer Match targeting

Customer Match was launched in 2015, up until now advertisers could only upload email addresses into Google AdWords to target or exclude. With this latest update Google will now allow…

Read more

Google – Year in Search Trends 2017

Credit: Google Year in Search, 2017 In a year that has given us so much uncertainty, we’ve asked Google ‘How?’ more than ever before; and it’s been there to provide…

Read more

‘Purchase on Google Shopping’ test expands to compete with Amazon

‘Purchase on Google Shopping’ allows users to purchase advertiser’s products directly on Google via a ‘Buy Now’ button, without having to visit their website. The product launched as a test…

Read more

Google Testing Images in Text Ads on Mobile From Visual Sitelinks

Visual Sitelinks have been available for select advertisers in Beta for over a year now and recently Google looks to using these images and displaying them within the Text Ad…

Read more

Google Roll Out Curved Mobile Search Results

After years of testing Google have finally confirmed a new curved Mobile search results layout. Many searchers have reported the new design (including us at PPC hubbub), and it’s received…

Read more