Blogs

Recommended Columns in Google Ads | Surfacing the right insight

Google Ads has introduced Recommended Columns as it continues it’s focus to become helpful to advertisers by surfacing the most relevant data and insights. Google Ads will now recommend columns…

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Google Marketing Live 2019 | Countdown Begins 14th May

The countdown has begun for Google Marketing Live 2019 and they have promised +10 new digital marketing products will be announced. [tminus t=”14-05-2019 23:59:59″/] Last year the focus of the…

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There’s More To The Google Display Network Than Remarketing

Whether you love it or loathe it, remarketing can be a superb asset for your Google Ads account. But one thing I’m often discovering is that many advertisers mistake display…

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Goodbye Average Position | Google Ads to Sunset Avg Position Metrics

As predicted when they introduced new Average Position metrics in 2018, Google Ads are now looking to sunset Average Position metrics later this year. There is a mixed reaction to…

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Google Ads Updates Predefined Reports

Google Ads has now made it easier for you to access pre-defined reports from your current view, allowing you to drill deeper down into your campaigns and ad groups. When…

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Google Assistant’s Recent Ad Testing is Fake News

It’s been recently reported that Google is testing ads in the Assistant results page by Gennaro Cuafano and Search Engine Land, to name a few. We’ve talked in depth about…

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YouTube now shows Google Text Ads in Search Results

YouTube continues to expand it’s search partner offering from introducing Google Shopping ads in 2016, to location extensions in 2018 and now Google Text Ads in 2019. What does this…

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Impression Share & Competitive Metrics for Audiences in Google Ads

Google has now released Competitive Metrics columns into the Audiences tab in Google Ads. This will allow you to report on how your Impression Share looks by Audience List, rather…

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Year in Search | Interview with Dan Peden

PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what 2019 might bring for Search.  Today, Dan Peden answered our questions. Dan is…

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Year in Search | Interview with Liam Wade

With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what 2019 might bring for Search. …

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Year in Search | Interview with Richard Daniels

With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what 2019 might bring for Search. …

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The Year in Search 2018 | What’s On The Horizon For 2019?

Well another year has been and gone, and what a year this was! It’s been full of highs and lows, but when we look back we can see that 2018…

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Year in Search 2018 by Google

Google’s ‘The Year in Search 2018’ is out, and it’s a tear jerker! It’s a chance for us to look back at the moments, people, ideas and questions that we…

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Year in Search | Interview with David Szetela

With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what 2019 might bring for Search. …

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5 Personality Traits PPC Professionals MUST Have

1 See the big picture As we all know PPC is a great digital marketing channel because everything is so measurable and can be attributed. So running a PPC campaign…

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Year in Search | Interview with Daniel Gilbert

With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what 2019 might bring for Search. …

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Google Ads Target Impression Share Smart Bidding Strategy

The Target Impression Share Smart Bidding Strategy in Google Ads helps advertisers to achieve a specific impression threshold. For example, if you wanted to target 100% impression share on selected…

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YouTube Ad Pod Testing | YouTube to test two ads before videos

YouTube has announced that they are going to start testing two ads before videos in an effort to make the experience better on YouTube for viewers, and more valuable for…

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How to use PPC to successfully promote your content

There are different kinds of digital content. There’s evergreen content, of course — the kind that you want to rank well in Google and bring in steady streams of traffic…

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Google launches Black Friday & Cyber Monday deals ad unit

During this year’s Black Friday and Cyber Monday event, Google will be experimenting with a new ad unit format to help promote deals through promotion extensions in ads.  What’s happening?…

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