Blogs

Microsoft Advertising keeps Average Position and introduces new metrics

As we all know, Google Ads announced in February that it will soon be sunsetting Average Position metrics in favour of position-based impression share metrics. Even now, this is still…

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Don’t fear Artificial Intelligence & Machine Learning. Embrace it!

You’ll have all heard about how Artificial Intelligence and Machine Learning has been affecting the industry over recent years. They aren’t just buzzwords, fads or trends. AI and Machine Learning…

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Advanced Location Options in Google Ads Updated

Google Ads has quietly released an update to its advanced location targeting options moving from targeting ‘People in your targeted locations’ to ‘People in, or regularly in, your targeted locations’.…

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Google launches new mobile design | Black ‘Ad’ labels & Favicon

After years of testing, Google looks to have settled on its latest colour scheme and layout for Mobile Search Results. From today, Google will be rolling out a black ‘Ad’…

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Google is expanding Shopping Ads to additional platforms

As you will have seen from Google Marketing Live 2019 this week, Google released a lot of new updates for Google Shopping campaigns. These included a revamped Shopping interface and…

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Google Marketing Live 2019 | Keynote Deep Dive

So there we have it, Google Marketing Live 2019 has been and gone. Last year’s Google Marketing Live was focused on Ad Innovations, Platforms and AI. This year, Google has…

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Google I/O 2019 | What’s the future of Search Marketing?

Google I/O 2019 kicked off this week with the keynote speech by Sundar Pichai. It started by reminding the audience about Google’s mission statement; to organize the world’s information and…

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What can we expect to see at Google Marketing Live 2019?

Last year’s Google Marketing Live was focused on Ad Innovations, Platforms and AI. This year, we can probably expect to see something similar, with a focus on how their products…

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Expansion of allowed third-party sitelinks in Google Ads

Sitelinks are extensions that display additional links with your ad when surfaced on Google. Today, Google Ads has expanded allowed third-party URL’s that can be used for sitelinks. For a…

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7 Reasons To Be Testing Responsive Search Ads in 2019

Responsive search ads (RSA’s) launched in 2018 as a new ad format for advertisers to automatically test thousands of different headline and description combinations. The pitch from Google was simple…

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What makes us unhappy about Google Ads position metrics

It’s been one month since Google announced that they would be getting rid of Ad Position in Google Ads. By now you are probably well used to the idea that…

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Recommended Columns in Google Ads | Surfacing the right insight

Google Ads has introduced Recommended Columns as it continues it’s focus to become helpful to advertisers by surfacing the most relevant data and insights. Google Ads will now recommend columns…

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Google Marketing Live 2019 | Countdown Begins 14th May

The countdown has begun for Google Marketing Live 2019 and they have promised +10 new digital marketing products will be announced. [tminus t=”14-05-2019 23:59:59″/] Last year the focus of the…

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There’s More To The Google Display Network Than Remarketing

Whether you love it or loathe it, remarketing can be a superb asset for your Google Ads account. But one thing I’m often discovering is that many advertisers mistake display…

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Goodbye Average Position | Google Ads to Sunset Avg Position Metrics

As predicted when they introduced new Average Position metrics in 2018, Google Ads are now looking to sunset Average Position metrics later this year. There is a mixed reaction to…

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Google Ads Updates Predefined Reports

Google Ads has now made it easier for you to access pre-defined reports from your current view, allowing you to drill deeper down into your campaigns and ad groups. When…

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Google Assistant’s Recent Ad Testing is Fake News

It’s been recently reported that Google is testing ads in the Assistant results page by Gennaro Cuafano and Search Engine Land, to name a few. We’ve talked in depth about…

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YouTube now shows Google Text Ads in Search Results

YouTube continues to expand it’s search partner offering from introducing Google Shopping ads in 2016, to location extensions in 2018 and now Google Text Ads in 2019. What does this…

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Impression Share & Competitive Metrics for Audiences in Google Ads

Google has now released Competitive Metrics columns into the Audiences tab in Google Ads. This will allow you to report on how your Impression Share looks by Audience List, rather…

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Year in Search | Interview with Dan Peden

PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what 2019 might bring for Search.  Today, Dan Peden answered our questions. Dan is…

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