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Blogs

How To Make Brand Awareness & PPC Work Together During A Pandemic

Brand awareness is crucial all-year-round, but particularly when the country has gone into lockdown. It’s like a saving grace that will keep you afloat. But, how and where you get…

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5 Ways To Use Google’s Keyword Planner in Search

In today’s connected world, there are few things more important than having the right impact online. To attract as many potential customers and leads as possible, you need more than…

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Google’s Gallery Ads beta being sunset in favour of Image Extensions

At Google Marketing Live 2019, Google launched the Gallery Ads beta as a way to provide a compelling visual alongside text ads. After testing for over a year, Google will be…

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Google Ads will require advertiser identity verification

Starting in the US, Google will now require advertisers to verify their identities for ads served through Google Ads. Through this new policy, users will be able to see the…

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The Ash Taba Show | Dan Roberts speaks about culture, automation, search and more

Founder & Author Dan Roberts speaks to Ashley Tabatabai about everything from what makes a good culture, his journey in PPC so far and where he sees things possibly heading, especially…

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Google brings free product listings to Shopping. Is Froogle back?

Today, Google has announced that it’s bringing free product listings into the Shopping tab. Google have said that this should help retailers during these difficult times to connect with consumers,…

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We’re back! Sorry we haven’t posted in a while…

We hope that all of our readers are safe & sound and we thank you for keeping in touch and for your continued visits. What a weird time this is eh! …

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Responsive Search Ads available to all advertisers in Google Ads

Google Ads has announced that ‘Responsive Search Ads‘ are now available to all advertisers in all languages. Google also noted that the ad format would be available via the API,…

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Google launches Continuous Audience Sharing for manager accounts

Google Ads has launched a feature called ‘continuous audience sharing’ for manager accounts. This means that it is much faster for advertisers to share audiences across sub-accounts. The new feature…

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Google Shopping Ads now available on Gmail

Since Google Marketing Live 2019, we have seen Google continue to invest in Google Shopping. This year, we’ve seen visual ad formats such as Discovery Ads, Showcase Shopping Ads, Gallery…

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Microsoft Advertising removing Average Position

So, we were right; it wasn’t going to last. In July 2019, Microsoft announced that they would be keeping Average Position metrics whilst introducing new competitive metrics. Today, they have…

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Google rolls out black Ad labels & organic favicons to Desktop

We reported in-depth back in May 2019 that Google had updated the Mobile search results page with black ‘Ad’ labels for Ads and the introduced Favicons for organic. Now, Google…

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Google Ads Custom Dimensions in beta

Google Ads has released a new beta called Custom Dimensions. These Custom Dimensions will allow you to add extra information to your campaigns which will help you to better report…

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The Year in Search 2019: A comprehensive guide

Every year we look back at the year that ‘was’ in Search and try to understand the year it ‘could’ be for the next. Through our series of  ‘The Year…

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Year in Search 2019 by Google

Google’s ‘Year in Search 2019’ is out, and as always, you feel so pumped after watching it! It’s a chance for us to look back at the moments, people, ideas…

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Google Ads is bringing deeper insights to Smart Bidding

Google Ads will now be giving advertisers deeper insight into which signals it is using to help drive better performance through it’s smart bidding solutions. In the bid strategy report,…

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Your Paid Search Audience Strategy is broken. Here’s how to fix it

Google & Microsoft have been investing heavily into new audience types for us to use in Paid Search. This year alone we have seen Google launch Detailed Demographics, Affinity, Seasonal…

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Microsoft Advertising has a new interface

Microsoft Advertising has launched a preview of a new interface design which is aimed at helping advertisers achieve more with it’s products. Over the years Microsoft has been making tweeks…

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Google Ads launches Affinity and Seasonal Event Audiences for Search

Today, Google Ads has announced 2 new audience segments that will be available for advertisers to utilise; Affinity Audiences and Seasonal Event Segments for In-Market Audiences. With users wanting an…

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Search Ads 360 Auction-time Bidding setup & tips

Google Ads Auction-time bidding is now available in Search Ads 360. After much beta testing, most advertisers saw on average a +15-30% improvement in conversions for the same/less ROI. By…

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