Blogs

Google Ads Introduces New Search Ads Position Metrics

Average Position is not meant to be a description of where your ad appears on the search engine results page (SERP), for example Position 1 doesn’t always mean that you…

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How to Use Emotional Power Words in Your PPC Ads

Not all words are created equal. Some words are impactful, thudding against your brain and changing the way you view things. Others are like gentle breezes: pleasant to have around,…

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Segment Store Visits by New vs Returning in Google Ads

Google Ads have launched a new segmentation feature for Store Visit reporting which will now allow you to see new versus returning store visitors. You can see this by adding…

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Bing Ads Launches Flyers Pilot

We are coming up to the Holiday Season and Bing Ads have launched a few product updates for us; one of the most interesting is the launch of the ‘Flyers’…

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Click-to-message Ads Gets Three Updates

Over the next few weeks, Google will be making some updates to Click-to-message Ads allowing advertisers to use Email Forwarding and to set Automatic Replies. Google will also be updating…

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New Features for Ad Preview & Diagnosis Tool in Google Ads

Google Ads has added two new features to the Ad Preview and Diagnosis Tool which gives advertisers a clearer view into who is seeing your ads, and it will also…

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Google Makes It Easier to Delete Search Data & Control Ad Settings

Today Google has made it easier for users to delete their search data and control ad settings directly in the Google Search Page. Currently the process involves going to the…

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How to use PPC & CRO together this Christmas | iProspect UK Podcast

I joined in on a podcast with iProspect UK to discuss how PPC and CRO should be used together during Christmas. Remember though, CRO isn’t just for Christmas! We also…

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Google Ads launch new predefined landing page reports

Today Google Ads has announced two new predefined reports launching in the Report Editor; the landing pages report and the expanded landing pages report. These reports have been available in…

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We’re Evolving | An Update on PPC hubbub

What a journey this has been so far! We won the ‘Highly Commended’ Award for Business PR & Marketing at the UK Blog Awards, our readership is larger than ever,…

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Google Testing Ads Without Description Lines on Mobile & More

As PPC hubbub first reported on Twitter, Google looks to be testing different ways of surfacing the ads to users on Mobile. We can see Ads without Description Lines in…

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Google Expands Exact Match Again | Its More About Signals & Intent

Exact Match in Google will now include close match variations that share the same meaning to the keyword you are targeting. An example could be for the keyword [yosemite camping]…

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Adzooma partners with Google to help small to medium businesses grow online

Online advertising platform Adzooma have today announced that they have partnered with Google just two months after being backed by British billionaire businessman Fred Done. The UK-based Adzooma are disrupting…

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Responsive Search Ads Ad Strength Indicator & Reporting Improvements

Since Responsive Search Ads were introduced earlier in 2018, the biggest frustration from advertisers was the lack of reporting that is available. With the ad format still in beta, one…

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What do Facebook Story Ads mean for Brands?

Since Facebook opened Stories to users first and brands later, the response has been less than enthusiastic. Brands were quick to join the new feature but lack of general adoption…

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Google Text Ads Get Bigger | Character Limits & Description Lines Expand

At Google Marketing Live this year, Google showcased how Responsive Search Ads are helping advertisers by saving them time and delivering users the best ad for the search query. The…

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Are You Missing Out On Hidden Extra Profits From Your Google Ads Campaigns?

As you know, Google Ads is a very advanced traffic tool. So advanced in fact, that the majority of users never embrace its full potential. Although the basics are easy enough…

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Google Ads Optimisation Score | Guide your account optimisations

Google has now launched an Optimisation Score in Google Ads in order for advertisers to understand account optimisation potential. The score runs from 0% to 100%, with a score of…

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Sequential Ad Ideas For Your Online Store

Consumers today are becoming increasingly harder to market to. As audiences’ online habits change and they become more ad-savvy, marketers must find new and innovative ways to bring their brands…

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Where to begin with Promoted Pins? 10 Lessons to turn you into a Pinterest Pro

Promoted Pins are an advertising format via Pinterest that allows advertisers to pay to appear where your potential customers are more likely to notice your Pins. Promoted Pins can be…

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