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Blogs

Responsive Search Ads available to all advertisers in Google Ads

Google Ads has announced that ‘Responsive Search Ads‘ are now available to all advertisers in all languages. Google also noted that the ad format would be available via the API,…

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Google launches Continuous Audience Sharing for manager accounts

Google Ads has launched a feature called ‘continuous audience sharing’ for manager accounts. This means that it is much faster for advertisers to share audiences across sub-accounts. The new feature…

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Google Shopping Ads now available on Gmail

Since Google Marketing Live 2019, we have seen Google continue to invest in Google Shopping. This year, we’ve seen visual ad formats such as Discovery Ads, Showcase Shopping Ads, Gallery…

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Microsoft Advertising removing Average Position

So, we were right; it wasn’t going to last. In July 2019, Microsoft announced that they would be keeping Average Position metrics whilst introducing new competitive metrics. Today, they have…

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Google rolls out black Ad labels & organic favicons to Desktop

We reported in-depth back in May 2019 that Google had updated the Mobile search results page with black ‘Ad’ labels for Ads and the introduced Favicons for organic. Now, Google…

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Google Ads Custom Dimensions in beta

Google Ads has released a new beta called Custom Dimensions. These Custom Dimensions will allow you to add extra information to your campaigns which will help you to better report…

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The Year in Search 2019: A comprehensive guide

Every year we look back at the year that ‘was’ in Search and try to understand the year it ‘could’ be for the next. Through our series of  ‘The Year…

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Year in Search 2019 by Google

Google’s ‘Year in Search 2019’ is out, and as always, you feel so pumped after watching it! It’s a chance for us to look back at the moments, people, ideas…

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Google Ads is bringing deeper insights to Smart Bidding

Google Ads will now be giving advertisers deeper insight into which signals it is using to help drive better performance through it’s smart bidding solutions. In the bid strategy report,…

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Your Paid Search Audience Strategy is broken. Here’s how to fix it

Google & Microsoft have been investing heavily into new audience types for us to use in Paid Search. This year alone we have seen Google launch Detailed Demographics, Affinity, Seasonal…

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Microsoft Advertising has a new interface

Microsoft Advertising has launched a preview of a new interface design which is aimed at helping advertisers achieve more with it’s products. Over the years Microsoft has been making tweeks…

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Google Ads launches Affinity and Seasonal Event Audiences for Search

Today, Google Ads has announced 2 new audience segments that will be available for advertisers to utilise; Affinity Audiences and Seasonal Event Segments for In-Market Audiences. With users wanting an…

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Search Ads 360 Auction-time Bidding setup & tips

Google Ads Auction-time bidding is now available in Search Ads 360. After much beta testing, most advertisers saw on average a +15-30% improvement in conversions for the same/less ROI. By…

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Google Ads Auction-time bidding now available in Search Ads 360

Google Ads have now announced that you can use the power of Google Ads Auction-time Bidding in your Search Ads 360 bidding strategy using Floodlight conversions. From initial testing, Google…

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New features now available in Recommendations for Google Ads

The Google Ads Recommendations page, alongside the Optimisation Score, has been available to advertisers for a while now. Across the industry it definitely sparks debate. There is no doubting it’s…

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Google Ads removing Accelerated Delivery from Search & Shopping

Google has announced that it will be removing Accelerated Delivery from Search & Shopping campaigns, in favour of an improved Standard Delivery method. Starting 17th September 2019, this improved Standard…

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Google Ads Average Position removal begins week of 30th September 2019

Earlier this year, Google announced that they would be sunsetting the Average Position metric sometime in 2019 . These are being replaced by new position metrics. Google have now finally confirmed…

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Google Text Ads being truncated | We explore the hubbub

There is a lot of hubbub flying around Twitter and blogs such as Search Engine Land this week with regards to seeing Google Text Ads truncated across the search engine…

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Google Ads Optimisation Score now includes Shopping Campaigns

In 2018 we saw Google Ads introduce the Optimisation Score in the Recommendations tab. This score is meant to be used by advertisers as a way to understand how optimised…

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Google Ads introduces Account Map to help manage multiple accounts

To help you manage multiple accounts more efficiently, Google Ads has introduced Account Map. This new feature is a tool that helps you to quickly navigate & visualise your account…

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