All posts by Patrick Foster

How to use PPC to successfully promote your content

There are different kinds of digital content. There’s evergreen content, of course — the kind that you want to rank well in Google and bring in steady streams of traffic…

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How to Use Emotional Power Words in Your PPC Ads

Not all words are created equal. Some words are impactful, thudding against your brain and changing the way you view things. Others are like gentle breezes: pleasant to have around,…

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Sequential Ad Ideas For Your Online Store

Consumers today are becoming increasingly harder to market to. As audiences’ online habits change and they become more ad-savvy, marketers must find new and innovative ways to bring their brands…

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