All posts by John Cave

The ‘Low Bids Quick Win’ & It’s Drawbacks For Your Shopping Campaigns

If you’re a bit of a Google Shopping lover, you will be no stranger to the ‘All Products, Low Bids’ campaign and the fact it usually has the best ROI…

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Are Product ID’s Important?

The easy way to answer this rather simple but important question is yes, a very, very big yes! Product ID’s are vitally important and not just to the structure of…

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What Does 2018 Hold for AdWords Professionals?

Do you remember those peaceful years when the AdWords interface rarely changed or how about a little further back when Google didn’t just work with agencies, they actually loved and…

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