Exact Match in Google will now include close match variations that share the same meaning to the keyword you are targeting. An example could be for the keyword [yosemite camping]…
Since Responsive Search Ads were introduced earlier in 2018, the biggest frustration from advertisers was the lack of reporting that is available. With the ad format still in beta, one…
At Google Marketing Live this year, Google showcased how Responsive Search Ads are helping advertisers by saving them time and delivering users the best ad for the search query. The…
Google has now launched an Optimisation Score in Google Ads in order for advertisers to understand account optimisation potential. The score runs from 0% to 100%, with a score of…
Key theme of the event this year was on making sure Google does all it can to help advertisers drive Valuable, Transparent, and Trustworthy advertising. They explored the many ways…
Can you believe it, it’s that time of the year again! Google will be sharing the latest Ads, Analytics and Platforms innovations at Google Marketing Live 2018. This will be our…
In an effort to streamline it’s products, Google is rebranding and reorganising its Google AdWords and DoubleClick products. Google’s flagship advertising products have come a long way over the past…
Each year Google makes changes to their Google Shopping feed specification, often in ways that most advertisers struggle to adhere to effectively. To make it easier, Google is now relaxing…
And now the end is near, and so I face the final curtain. Google has started sending notices to selected advertisers that the old AdWords interface is going to be…
As recently reported by Search Engine Journal, there is an ad campaign currently running to target Google employees with the aim to convince them to advocate unbiased search results. The…
As pay-per-click (PPC) professionals, we’re often asked by clients to forecast deliverables for sign off on budgets. PPC forecasting is an uncomfortable task, I don’t know anyone that actually enjoys…
Google’s annual developer conference (Google I/O 2018) has been and gone for another year. There were super exciting showcases from Google’s Assistant as well as cool ad updates for app…
Last year, Bing Ads announced automated imports where you can schedule your syncs from Google AdWords into Bing Ads. This means that you can spend less time duplicating campaign changes…
Responsive Search Ads is a new beta in Google AdWords that offers a larger real estate and dynamically combines advertiser’s headlines and description lines. Essentially, you give Google a load…
So the time has finally arrived, by the end of 2018 the old AdWords interface will be phased out and will be permanently replaced by the new Adwords interface. It’s…
The latest version of Adwords Editor is now available for download, titled V12.3. It has some pretty cool new features to help make life easier such as including search term…
Keywords are a fundamental part of what we currently do in search engine marketing. However, there is no denying that over the past few years we’ve seen product updates and…
Amazon have filed a patent for “voice sniffing”; a feature of their assistants that will essentially listen to you when you are speaking near a smart home device, sniff for…
In AdWords, you have the option to either assign a daily budget to a campaign, or apply a Shared Budget to allocate budget across multiple campaigns. Shared Budgets allows you…
Did you know that Dynamic Search Ads can now be used across Sensitive Ad Categories? Yeah, it was a quiet update to the policies around January this year. This means…