All posts by Dan Roberts

Google allows you to ‘Mute Reminder Ads’. Let’s mute lazy advertising

Google has given users the ability to mute reminder ads (also known as remarketing ads) in the Ad Settings area of ‘My Account‘. Google continues to give it’s users more control and…

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DoubleClick Search enables adaptive remarketing

Adaptive remarketing from DoubleClick Search will allow you to automatically find opportunities to reconnect with your customer base. It does this by applying or removing your ‘remarketing targets’ at campaign or ad group…

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Similar Looks from Google Shopping appear when you click back

Google Shopping now displays Similar Looks to users in the Google search results pages. It displays similar items to the item you recently viewed. You can only see them when…

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Voicing an Opinion: The Future of Paid Voice Search

2018 will be the year for Voice Search. Move over Smartphones, the big battle will now be on digital assistants and voice-activated smart speakers such as Google Home or Amazon…

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Dynamic Search Ads now an Ad Group Type, not Campaign Type

Dynamic Search Ads (DSA) gives advertisers an opportunity to find incremental traffic to their website. It’s the easiest way to find customers searching on Google for precisely what you offer.…

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Year in Paid Search 2017. What’s on the horizon for 2018?

What a year this has been for Paid Search. 2017 has seen everything from changes made to Exact Match, to Google being fined by the EU for being naughty with…

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Bing Launches New Intelligent Search Features, powered by AI

Bing have recently launched new intelligent search features that are powered by artificial intelligence. The aim is to give you the answers you need faster and to give you more…

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‘Purchase on Google Shopping’ test expands to compete with Amazon

‘Purchase on Google Shopping’ allows users to purchase advertiser’s products directly on Google via a ‘Buy Now’ button, without having to visit their website. The product launched as a test…

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Google Testing Images in Text Ads on Mobile From Visual Sitelinks

Visual Sitelinks have been available for select advertisers in Beta for over a year now and recently Google looks to using these images and displaying them within the Text Ad…

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Google Roll Out Curved Mobile Search Results

After years of testing Google have finally confirmed a new curved Mobile search results layout. Many searchers have reported the new design (including us at PPC hubbub), and it’s received…

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Bing Ads Maximise Clicks Bid Strategy

Bing Ads has had ‘Enhanced CPCs’ since around August 2016, but has now added the ‘Maximise Clicks Bid Strategy’ to it’s automated bid strategy arsenal to give you more firepower…

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Segment Your Shop Visit Conversions For Deeper Insight in Adwords

Shop Visit Conversions allows certain advertisers in Google Adwords to use conversion tracking to help you see how your ad clicks influence visits to your store. If footfall and visits…

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Adwords Ad Rotation Settings Updated to Optimise or Don’t

Google has simplified their Adwords Ad Rotation Settings. Adwords will now only support two ad rotation settings; Optimise (using Machine Learning to deliver the ads that are more likely to…

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New Ad Formats on Google – Summary

Google have recently been testing lots of new Ad formats across all devices, so we thought we would kindly summarise some of the latest updates for you – just incase…

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Ask Google Analytics A Question; “Is Google Killing The Analyst?”

Now you can use the same technology that powers products such as Android and Search to ask Google Analytics for insight about your data, and get your answer quickly. According…

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Google EU Fine – It’s More Than Just The Money

Google has been fined $2.7/€2.42 billion by the EU for favouring it’s own comparison shopping service (Google Shopping) in the search results. This decision could change the way that Google…

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Google Adds Maximise Conversions Automated Bid Strategy To Adwords

From Google Marketing Next 2017, we know that machine learning and automation is going to be a key focus this year. This is why Google have introduced ‘Maximise Conversions’ as…

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In-Market Audiences For Google Search Campaigns

As we heard at the Google Marketing Next 2017, Google are looking to expand their In-Market Audiences to Search campaigns. Google In-Market Audiences enables advertisers to target users based on…

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Google Marketing Next 2017 – The Highlights

So there we have it, this year’s Google Marketing Next has come and gone for another year. As usual it’s left us with some insight into the future of marketing,…

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Apple Search Ads Launched In The UK, Australia and New Zealand

That’s right, Apple Search Ads have launched in the United Kingdom. Apple will also be expanding this into 2 other English speaking markets; Australia and New Zealand. What are Apple…

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