All posts by Dan Roberts

Google Ads Introduces New Search Ads Position Metrics

Average Position is not meant to be a description of where your ad appears on the search engine results page (SERP), for example Position 1 doesn’t always mean that you…

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Segment Store Visits by New vs Returning in Google Ads

Google Ads have launched a new segmentation feature for Store Visit reporting which will now allow you to see new versus returning store visitors. You can see this by adding…

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Bing Ads Launches Flyers Pilot

We are coming up to the Holiday Season and Bing Ads have launched a few product updates for us; one of the most interesting is the launch of the ‘Flyers’…

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Click-to-message Ads Gets Three Updates

Over the next few weeks, Google will be making some updates to Click-to-message Ads allowing advertisers to use Email Forwarding and to set Automatic Replies. Google will also be updating…

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New Features for Ad Preview & Diagnosis Tool in Google Ads

Google Ads has added two new features to the Ad Preview and Diagnosis Tool which gives advertisers a clearer view into who is seeing your ads, and it will also…

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Google Makes It Easier to Delete Search Data & Control Ad Settings

Today Google has made it easier for users to delete their search data and control ad settings directly in the Google Search Page. Currently the process involves going to the…

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How to use PPC & CRO together this Christmas | iProspect UK Podcast

I joined in on a podcast with iProspect UK to discuss how PPC and CRO should be used together during Christmas. Remember though, CRO isn’t just for Christmas! We also…

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Google Ads launch new predefined landing page reports

Today Google Ads has announced two new predefined reports launching in the Report Editor; the landing pages report and the expanded landing pages report. These reports have been available in…

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Google Testing Ads Without Description Lines on Mobile & More

As PPC hubbub first reported on Twitter, Google looks to be testing different ways of surfacing the ads to users on Mobile. We can see Ads without Description Lines in…

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Google Expands Exact Match Again | Its More About Signals & Intent

Exact Match in Google will now include close match variations that share the same meaning to the keyword you are targeting. An example could be for the keyword [yosemite camping]…

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Responsive Search Ads Ad Strength Indicator & Reporting Improvements

Since Responsive Search Ads were introduced earlier in 2018, the biggest frustration from advertisers was the lack of reporting that is available. With the ad format still in beta, one…

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Google Text Ads Get Bigger | Character Limits & Description Lines Expand

At Google Marketing Live this year, Google showcased how Responsive Search Ads are helping advertisers by saving them time and delivering users the best ad for the search query. The…

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Google Ads Optimisation Score | Guide your account optimisations

Google has now launched an Optimisation Score in Google Ads in order for advertisers to understand account optimisation potential. The score runs from 0% to 100%, with a score of…

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Google Marketing Live 2018 | The Highlights

Key theme of the event this year was on making sure Google does all it can to help advertisers drive Valuable, Transparent, and Trustworthy advertising. They explored the many ways…

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Google Marketing Live 2018 | What can we expect to see?

Can you believe it, it’s that time of the year again! Google will be sharing the latest Ads, Analytics and Platforms innovations at Google Marketing Live 2018. This will be our…

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Google is rebranding AdWords & DoubleClick to simplify offering

In an effort to streamline it’s products, Google is rebranding and reorganising its Google AdWords and DoubleClick products. Google’s flagship advertising products have come a long way over the past…

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2018 Google Shopping Feed Specification Updates

Each year Google makes changes to their Google Shopping feed specification, often in ways that most advertisers struggle to adhere to effectively. To make it easier, Google is now relaxing…

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Goodbye old AdWords Interface | Google starts sending notices

And now the end is near, and so I face the final curtain. Google has started sending notices to selected advertisers that the old AdWords interface is going to be…

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Focus on the User Campaign | A Paid Search Perspective

As recently reported by Search Engine Journal, there is an ad campaign currently running to target Google employees with the aim to convince them to advocate unbiased search results. The…

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PPC Forecasting | How to forecast in Paid Search

As pay-per-click (PPC) professionals, we’re often asked by clients to forecast deliverables for sign off on budgets. PPC forecasting is an uncomfortable task, I don’t know anyone that actually enjoys…

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