Google recently announced the next evolution in its Keyword Match Types. In February 2021 we said “goodbye” to BMM and “hello” to the new & improved Phrase Match Type. In…
This is the question that the PPC community have been asking for a long time, but it’s accelerated over the past few months. The latest experiment in Google Ads is…
Over the past few months Google has been testing increasing the size of Headlines for absolute top ads slots in Search. We also saw versions of the test where all…
At Google Marketing Live 2019, Google launched the Gallery Ads beta as a way to provide a compelling visual alongside text ads. After testing for over a year, Google will be…
Starting in the US, Google will now require advertisers to verify their identities for ads served through Google Ads. Through this new policy, users will be able to see the…
Today, Google has announced that it’s bringing free product listings into the Shopping tab. Google have said that this should help retailers during these difficult times to connect with consumers,…
Google Ads has announced that ‘Responsive Search Ads‘ are now available to all advertisers in all languages. Google also noted that the ad format would be available via the API,…
Google Ads has launched a feature called ‘continuous audience sharing’ for manager accounts. This means that it is much faster for advertisers to share audiences across sub-accounts. The new feature…
Since Google Marketing Live 2019, we have seen Google continue to invest in Google Shopping. This year, we’ve seen visual ad formats such as Discovery Ads, Showcase Shopping Ads, Gallery…
So, we were right; it wasn’t going to last. In July 2019, Microsoft announced that they would be keeping Average Position metrics whilst introducing new competitive metrics. Today, they have…
We reported in-depth back in May 2019 that Google had updated the Mobile search results page with black ‘Ad’ labels for Ads and the introduced Favicons for organic. Now, Google…
Google Ads has released a new beta called Custom Dimensions. These Custom Dimensions will allow you to add extra information to your campaigns which will help you to better report…
Every year we look back at the year that ‘was’ in Search and try to understand the year it ‘could’ be for the next. Through our series of ‘The Year…
Google Ads will now be giving advertisers deeper insight into which signals it is using to help drive better performance through it’s smart bidding solutions. In the bid strategy report,…
Google & Microsoft have been investing heavily into new audience types for us to use in Paid Search. This year alone we have seen Google launch Detailed Demographics, Affinity, Seasonal…
Microsoft Advertising has launched a preview of a new interface design which is aimed at helping advertisers achieve more with it’s products. Over the years Microsoft has been making tweeks…
Today, Google Ads has announced 2 new audience segments that will be available for advertisers to utilise; Affinity Audiences and Seasonal Event Segments for In-Market Audiences. With users wanting an…
Google Ads Auction-time bidding is now available in Search Ads 360. After much beta testing, most advertisers saw on average a +15-30% improvement in conversions for the same/less ROI. By…
Google Ads have now announced that you can use the power of Google Ads Auction-time Bidding in your Search Ads 360 bidding strategy using Floodlight conversions. From initial testing, Google…
The Google Ads Recommendations page, alongside the Optimisation Score, has been available to advertisers for a while now. Across the industry it definitely sparks debate. There is no doubting it’s…