Amazon have filed a patent for “voice sniffing”; a feature of their assistants that will essentially listen to you when you are speaking near a smart home device, sniff for…
In AdWords, you have the option to either assign a daily budget to a campaign, or apply a Shared Budget to allocate budget across multiple campaigns. Shared Budgets allows you…
Did you know that Dynamic Search Ads can now be used across Sensitive Ad Categories? Yeah, it was a quiet update to the policies around January this year. This means…
Google look to be testing a new double Google Shopping carousel format on Mobile search results. They are basically two individual carousels that are stacked on top of each other.…
Starting from the 29th April 2018, you may start to see Ad Suggestions being surfaced in the Recommendations tab in the new Google Adwords interface and you can choose to…
Bing Ads has launched Price Extensions. Price Extensions are an ad extension that display your product or services along with their corresponding prices to users on Bing. Clicks on these…
Google Adwords now allows you to easily compare previously edited versions of your ads and their performance in the new Adwords experience. When you edit an ad in Adwords, it…
Bing has followed Google to remove text ads on desktop from the right hand side. This means that text ads will only show in the main body of the page…
From the 26th March 2018, Google Adwords will start deactivating accounts with no ad spend for the past 15 months in Adwords. Google will start doing this automatically in an…
Subscribe with Google has launched as a new initiative designed to help publishers drive conversions and engage existing subscribers across Google and the wider web. According to Google, the solution will…
Earlier this year we predicted that 2018 could see the introduction of a Pay-Per-Action model when it comes to advertising with Voice Search through Voice Shopping. Google have now introduced…
The Opportunities tab is being renamed as the Recommendations page in the new AdWords experience. According to Google, the new Recommendations page has a faster load time, 16 new recommendations,…
Let’s face it, the Amazon Marketing Services (AMS) Campaign Manager is as bad as Donald Trump’s wig; it’s barely holding together. Improvements have been made in recent months, but what…
Google has given users the ability to mute reminder ads (also known as remarketing ads) in the Ad Settings area of ‘My Account‘. Google continues to give it’s users more control and…
Adaptive remarketing from DoubleClick Search will allow you to automatically find opportunities to reconnect with your customer base. It does this by applying or removing your ‘remarketing targets’ at campaign or ad group…
Google Shopping now displays Similar Looks to users in the Google search results pages. It displays similar items to the item you recently viewed. You can only see them when…
2018 will be the year for Voice Search. Move over Smartphones, the big battle will now be on digital assistants and voice-activated smart speakers such as Google Home or Amazon…
Dynamic Search Ads (DSA) gives advertisers an opportunity to find incremental traffic to their website. It’s the easiest way to find customers searching on Google for precisely what you offer.…
What a year this has been for Paid Search. 2017 has seen everything from changes made to Exact Match, to Google being fined by the EU for being naughty with…
Bing have recently launched new intelligent search features that are powered by artificial intelligence. The aim is to give you the answers you need faster and to give you more…