All posts by Dan Roberts

Goodbye Average Position | Google Ads to Sunset Avg Position Metrics

As predicted when they introduced new Average Position metrics in 2018, Google Ads are now looking to sunset Average Position metrics later this year. There is a mixed reaction to…

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Google Ads Updates Predefined Reports

Google Ads has now made it easier for you to access pre-defined reports from your current view, allowing you to drill deeper down into your campaigns and ad groups. When…

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Google Assistant’s Recent Ad Testing is Fake News

It’s been recently reported that Google is testing ads in the Assistant results page by Gennaro Cuafano and Search Engine Land, to name a few. We’ve talked in depth about…

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YouTube now shows Google Text Ads in Search Results

YouTube continues to expand it’s search partner offering from introducing Google Shopping ads in 2016, to location extensions in 2018 and now Google Text Ads in 2019. What does this…

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Impression Share & Competitive Metrics for Audiences in Google Ads

Google has now released Competitive Metrics columns into the Audiences tab in Google Ads. This will allow you to report on how your Impression Share looks by Audience List, rather…

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The Year in Search 2018 | What’s On The Horizon For 2019?

Well another year has been and gone, and what a year this was! It’s been full of highs and lows, but when we look back we can see that 2018…

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Google Ads Target Impression Share Smart Bidding Strategy

The Target Impression Share Smart Bidding Strategy in Google Ads helps advertisers to achieve a specific impression threshold. For example, if you wanted to target 100% impression share on selected…

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YouTube Ad Pod Testing | YouTube to test two ads before videos

YouTube has announced that they are going to start testing two ads before videos in an effort to make the experience better on YouTube for viewers, and more valuable for…

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Google launches Black Friday & Cyber Monday deals ad unit

During this year’s Black Friday and Cyber Monday event, Google will be experimenting with a new ad unit format to help promote deals through promotion extensions in ads.  What’s happening?…

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Google Ads Introduces New Search Ads Position Metrics

Average Position is not meant to be a description of where your ad appears on the search engine results page (SERP), for example Position 1 doesn’t always mean that you…

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Segment Store Visits by New vs Returning in Google Ads

Google Ads have launched a new segmentation feature for Store Visit reporting which will now allow you to see new versus returning store visitors. You can see this by adding…

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Bing Ads Launches Flyers Pilot

We are coming up to the Holiday Season and Bing Ads have launched a few product updates for us; one of the most interesting is the launch of the ‘Flyers’…

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Click-to-message Ads Gets Three Updates

Over the next few weeks, Google will be making some updates to Click-to-message Ads allowing advertisers to use Email Forwarding and to set Automatic Replies. Google will also be updating…

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New Features for Ad Preview & Diagnosis Tool in Google Ads

Google Ads has added two new features to the Ad Preview and Diagnosis Tool which gives advertisers a clearer view into who is seeing your ads, and it will also…

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Google Makes It Easier to Delete Search Data & Control Ad Settings

Today Google has made it easier for users to delete their search data and control ad settings directly in the Google Search Page. Currently the process involves going to the…

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How to use PPC & CRO together this Christmas | iProspect UK Podcast

I joined in on a podcast with iProspect UK to discuss how PPC and CRO should be used together during Christmas. Remember though, CRO isn’t just for Christmas! We also…

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Google Ads launch new predefined landing page reports

Today Google Ads has announced two new predefined reports launching in the Report Editor; the landing pages report and the expanded landing pages report. These reports have been available in…

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Google Testing Ads Without Description Lines on Mobile & More

As PPC hubbub first reported on Twitter, Google looks to be testing different ways of surfacing the ads to users on Mobile. We can see Ads without Description Lines in…

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Google Expands Exact Match Again | Its More About Signals & Intent

Exact Match in Google will now include close match variations that share the same meaning to the keyword you are targeting. An example could be for the keyword [yosemite camping]…

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Responsive Search Ads Ad Strength Indicator & Reporting Improvements

Since Responsive Search Ads were introduced earlier in 2018, the biggest frustration from advertisers was the lack of reporting that is available. With the ad format still in beta, one…

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