All posts by Dan Roberts

Microsoft Advertising keeps Average Position and introduces new metrics

As we all know, Google Ads announced in February that it will soon be sunsetting Average Position metrics in favour of position-based impression share metrics. Even now, this is still…

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Don’t fear Artificial Intelligence & Machine Learning. Embrace it!

You’ll have all heard about how Artificial Intelligence and Machine Learning has been affecting the industry over recent years. They aren’t just buzzwords, fads or trends. AI and Machine Learning…

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Advanced Location Options in Google Ads Updated

Google Ads has quietly released an update to its advanced location targeting options moving from targeting ‘People in your targeted locations’ to ‘People in, or regularly in, your targeted locations’.…

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Google launches new mobile design | Black ‘Ad’ labels & Favicon

After years of testing, Google looks to have settled on its latest colour scheme and layout for Mobile Search Results. From today, Google will be rolling out a black ‘Ad’…

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Google is expanding Shopping Ads to additional platforms

As you will have seen from Google Marketing Live 2019 this week, Google released a lot of new updates for Google Shopping campaigns. These included a revamped Shopping interface and…

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Google Marketing Live 2019 | Keynote Deep Dive

So there we have it, Google Marketing Live 2019 has been and gone. Last year’s Google Marketing Live was focused on Ad Innovations, Platforms and AI. This year, Google has…

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Google I/O 2019 | What’s the future of Search Marketing?

Google I/O 2019 kicked off this week with the keynote speech by Sundar Pichai. It started by reminding the audience about Google’s mission statement; to organize the world’s information and…

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What can we expect to see at Google Marketing Live 2019?

Last year’s Google Marketing Live was focused on Ad Innovations, Platforms and AI. This year, we can probably expect to see something similar, with a focus on how their products…

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Expansion of allowed third-party sitelinks in Google Ads

Sitelinks are extensions that display additional links with your ad when surfaced on Google. Today, Google Ads has expanded allowed third-party URL’s that can be used for sitelinks. For a…

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What makes us unhappy about Google Ads position metrics

It’s been one month since Google announced that they would be getting rid of Ad Position in Google Ads. By now you are probably well used to the idea that…

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Recommended Columns in Google Ads | Surfacing the right insight

Google Ads has introduced Recommended Columns as it continues it’s focus to become helpful to advertisers by surfacing the most relevant data and insights. Google Ads will now recommend columns…

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Goodbye Average Position | Google Ads to Sunset Avg Position Metrics

As predicted when they introduced new Average Position metrics in 2018, Google Ads are now looking to sunset Average Position metrics later this year. There is a mixed reaction to…

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Google Ads Updates Predefined Reports

Google Ads has now made it easier for you to access pre-defined reports from your current view, allowing you to drill deeper down into your campaigns and ad groups. When…

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Google Assistant’s Recent Ad Testing is Fake News

It’s been recently reported that Google is testing ads in the Assistant results page by Gennaro Cuafano and Search Engine Land, to name a few. We’ve talked in depth about…

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YouTube now shows Google Text Ads in Search Results

YouTube continues to expand it’s search partner offering from introducing Google Shopping ads in 2016, to location extensions in 2018 and now Google Text Ads in 2019. What does this…

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Impression Share & Competitive Metrics for Audiences in Google Ads

Google has now released Competitive Metrics columns into the Audiences tab in Google Ads. This will allow you to report on how your Impression Share looks by Audience List, rather…

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The Year in Search 2018 | What’s On The Horizon For 2019?

Well another year has been and gone, and what a year this was! It’s been full of highs and lows, but when we look back we can see that 2018…

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Google Ads Target Impression Share Smart Bidding Strategy

The Target Impression Share Smart Bidding Strategy in Google Ads helps advertisers to achieve a specific impression threshold. For example, if you wanted to target 100% impression share on selected…

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YouTube Ad Pod Testing | YouTube to test two ads before videos

YouTube has announced that they are going to start testing two ads before videos in an effort to make the experience better on YouTube for viewers, and more valuable for…

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Google launches Black Friday & Cyber Monday deals ad unit

During this year’s Black Friday and Cyber Monday event, Google will be experimenting with a new ad unit format to help promote deals through promotion extensions in ads.  What’s happening?…

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