As pay-per-click (PPC) professionals, we’re often asked by clients to forecast deliverables for sign off on budgets. PPC forecasting is an uncomfortable task, I don’t know anyone that actually enjoys…
Google’s annual developer conference (Google I/O 2018) has been and gone for another year. There were super exciting showcases from Google’s Assistant as well as cool ad updates for app…
Last year, Bing Ads announced automated imports where you can schedule your syncs from Google AdWords into Bing Ads. This means that you can spend less time duplicating campaign changes…
Responsive Search Ads is a new beta in Google AdWords that offers a larger real estate and dynamically combines advertiser’s headlines and description lines. Essentially, you give Google a load…
So the time has finally arrived, by the end of 2018 the old AdWords interface will be phased out and will be permanently replaced by the new Adwords interface. It’s…
The latest version of Adwords Editor is now available for download, titled V12.3. It has some pretty cool new features to help make life easier such as including search term…
Keywords are a fundamental part of what we currently do in search engine marketing. However, there is no denying that over the past few years we’ve seen product updates and…
Amazon have filed a patent for “voice sniffing”; a feature of their assistants that will essentially listen to you when you are speaking near a smart home device, sniff for…
In AdWords, you have the option to either assign a daily budget to a campaign, or apply a Shared Budget to allocate budget across multiple campaigns. Shared Budgets allows you…
Did you know that Dynamic Search Ads can now be used across Sensitive Ad Categories? Yeah, it was a quiet update to the policies around January this year. This means…
Google look to be testing a new double Google Shopping carousel format on Mobile search results. They are basically two individual carousels that are stacked on top of each other.…
Starting from the 29th April 2018, you may start to see Ad Suggestions being surfaced in the Recommendations tab in the new Google Adwords interface and you can choose to…
Bing Ads has launched Price Extensions. Price Extensions are an ad extension that display your product or services along with their corresponding prices to users on Bing. Clicks on these…
Google Adwords now allows you to easily compare previously edited versions of your ads and their performance in the new Adwords experience. When you edit an ad in Adwords, it…
Bing has followed Google to remove text ads on desktop from the right hand side. This means that text ads will only show in the main body of the page…
From the 26th March 2018, Google Adwords will start deactivating accounts with no ad spend for the past 15 months in Adwords. Google will start doing this automatically in an…
Subscribe with Google has launched as a new initiative designed to help publishers drive conversions and engage existing subscribers across Google and the wider web. According to Google, the solution will…
Earlier this year we predicted that 2018 could see the introduction of a Pay-Per-Action model when it comes to advertising with Voice Search through Voice Shopping. Google have now introduced…
The Opportunities tab is being renamed as the Recommendations page in the new AdWords experience. According to Google, the new Recommendations page has a faster load time, 16 new recommendations,…
Let’s face it, the Amazon Marketing Services (AMS) Campaign Manager is as bad as Donald Trump’s wig; it’s barely holding together. Improvements have been made in recent months, but what…