All posts by Dan Roberts

Google Marketing Live 2018 | The Highlights

Key theme of the event this year was on making sure Google does all it can to help advertisers drive Valuable, Transparent, and Trustworthy advertising. They explored the many ways…

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Google Marketing Live 2018 | What can we expect to see?

Can you believe it, it’s that time of the year again! Google will be sharing the latest Ads, Analytics and Platforms innovations at Google Marketing Live 2018. This will be our…

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Google is rebranding AdWords & DoubleClick to simplify offering

In an effort to streamline it’s products, Google is rebranding and reorganising its Google AdWords and DoubleClick products. Google’s flagship advertising products have come a long way over the past…

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2018 Google Shopping Feed Specification Updates

Each year Google makes changes to their Google Shopping feed specification, often in ways that most advertisers struggle to adhere to effectively. To make it easier, Google is now relaxing…

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Goodbye old AdWords Interface | Google starts sending notices

And now the end is near, and so I face the final curtain. Google has started sending notices to selected advertisers that the old AdWords interface is going to be…

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Focus on the User Campaign | A Paid Search Perspective

As recently reported by Search Engine Journal, there is an ad campaign currently running to target Google employees with the aim to convince them to advocate unbiased search results. The…

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PPC Forecasting | How to forecast in Paid Search

As pay-per-click (PPC) professionals, we’re often asked by clients to forecast deliverables for sign off on budgets. PPC forecasting is an uncomfortable task, I don’t know anyone that actually enjoys…

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What can Google I/O 2018 tell us about the future for Search?

Google’s annual developer conference (Google I/O 2018) has been and gone for another year. There were super exciting showcases from Google’s Assistant as well as cool ad updates for app…

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Bing adds new features to Automated Imports

Last year, Bing Ads announced automated imports where you can schedule your syncs from Google AdWords into Bing Ads. This means that you can spend less time duplicating campaign changes…

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Responsive Search Ads | The Death of Manual A/B Testing?

Responsive Search Ads is a new beta in Google AdWords that offers a larger real estate and dynamically combines advertiser’s headlines and description lines. Essentially, you give Google a load…

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New AdWords Interface | Old interface will be switched off by year-end

So the time has finally arrived, by the end of 2018 the old AdWords interface will be phased out and will be permanently replaced by the new Adwords interface. It’s…

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New Adwords Editor V12.3 | Features To Do More In Less Time

The latest version of Adwords Editor is now available for download, titled V12.3. It has some pretty cool new features to help make life easier such as including search term…

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Will the Keyword become extinct in Paid Search?

Keywords are a fundamental part of what we currently do in search engine marketing. However, there is no denying that over the past few years we’ve seen product updates and…

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Amazon’s patent for “Voice Sniffing” is causing a stink

Amazon have filed a patent for “voice sniffing”; a feature of their assistants that will essentially listen to you when you are speaking near a smart home device, sniff for…

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Shared Budgets in AdWords – Why they make me angry

In AdWords, you have the option to either assign a daily budget to a campaign, or apply a Shared Budget to allocate budget across multiple campaigns. Shared Budgets allows you…

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Dynamic Search Ads can now be used across sensitive verticals

Did you know that Dynamic Search Ads can now be used across Sensitive Ad Categories? Yeah, it was a quiet update to the policies around January this year. This means…

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Google Shopping is testing two Shopping Ad Carousels on Mobile

Google look to be testing a new double Google Shopping carousel format on Mobile search results. They are basically two individual carousels that are stacked on top of each other.…

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Google Adwords Ad Suggestions | Taking control away from advertisers?

Starting from the 29th April 2018, you may start to see Ad Suggestions being surfaced in the Recommendations tab in the new Google Adwords interface and you can choose to…

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Bing Ads Price Extensions Launched

Bing Ads has launched Price Extensions. Price Extensions are an ad extension that display your product or services along with their corresponding prices to users on Bing. Clicks on these…

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Google Adwords releases version history for edited ads

Google Adwords now allows you to easily compare previously edited versions of your ads and their performance in the new Adwords experience. When you edit an ad in Adwords, it…

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