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  1. Google Ads Sunsets Average Position Metrics

    Goodbye Average Position | Google Ads to Sunset Avg Position Metrics

    As predicted when they introduced new Average Position metrics in 2018, Google Ads are now looking to sunset Average Position metrics later this year. There…

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  2. Google Pre Defined Reports

    Google Ads Updates Predefined Reports

    Google Ads has now made it easier for you to access pre-defined reports from your current view, allowing you to drill deeper down into your…

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  3. Paid Voice Search

    Google Assistant’s Recent Ad Testing is Fake News

    It’s been recently reported that Google is testing ads in the Assistant results page by Gennaro Cuafano and Search Engine Land, to name a few.…

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  4. YouTube Google Search Text Ads

    YouTube now shows Google Text Ads in Search Results

    YouTube continues to expand it’s search partner offering from introducing Google Shopping ads in 2016, to location extensions in 2018 and now Google Text Ads…

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  5. competitive metrics audiences

    Impression Share & Competitive Metrics for Audiences in Google Ads

    Google has now released Competitive Metrics columns into the Audiences tab in Google Ads. This will allow you to report on how your Impression Share…

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  6. Dan Peden - PPC hubbub

    Year in Search | Interview with Dan Peden

    PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what 2019 might bring for Search.  Today, Dan…

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  7. PPC hubbub - Liam Wade

    Year in Search | Interview with Liam Wade

    With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what…

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  8. Richard Daniels - PPC hubbub

    Year in Search | Interview with Richard Daniels

    With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what…

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  9. The Year In Search 2018

    The Year in Search 2018 | What’s On The Horizon For 2019?

    Well another year has been and gone, and what a year this was! It’s been full of highs and lows, but when we look back…

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  10. Year in Search 2018 by Google

    Google’s ‘The Year in Search 2018’ is out, and it’s a tear jerker! It’s a chance for us to look back at the moments, people,…

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  11. PPC hubbub - Year in Search David Szetela

    Year in Search | Interview with David Szetela

    With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what…

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  12. PPC Professional Traits

    5 Personality Traits PPC Professionals MUST Have

    1 See the big picture As we all know PPC is a great digital marketing channel because everything is so measurable and can be attributed.…

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  13. PPC hubbub - Year in Search Daniel Gilbert

    Year in Search | Interview with Daniel Gilbert

    With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what…

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  14. Google Ads Target Impression Share Smart Bidding Strategy

    Google Ads Target Impression Share Smart Bidding Strategy

    The Target Impression Share Smart Bidding Strategy in Google Ads helps advertisers to achieve a specific impression threshold. For example, if you wanted to target…

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  15. YouTube Ad Pod Testing

    YouTube Ad Pod Testing | YouTube to test two ads before videos

    YouTube has announced that they are going to start testing two ads before videos in an effort to make the experience better on YouTube for…

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  16. Promote Content with PPC

    How to use PPC to successfully promote your content

    There are different kinds of digital content. There’s evergreen content, of course — the kind that you want to rank well in Google and bring…

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  17. Black Friday Promotion Extension

    Google launches Black Friday & Cyber Monday deals ad unit

    During this year’s Black Friday and Cyber Monday event, Google will be experimenting with a new ad unit format to help promote deals through promotion…

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  18. PPC hubbub - Google Ads Positions

    Google Ads Introduces New Search Ads Position Metrics

    Average Position is not meant to be a description of where your ad appears on the search engine results page (SERP), for example Position 1…

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  19. PPC Ads

    How to Use Emotional Power Words in Your PPC Ads

    Not all words are created equal. Some words are impactful, thudding against your brain and changing the way you view things. Others are like gentle…

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  20. Store Visits Segment by New vs Returning Google Ads

    Segment Store Visits by New vs Returning in Google Ads

    Google Ads have launched a new segmentation feature for Store Visit reporting which will now allow you to see new versus returning store visitors. You…

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