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Microsoft Advertising has a new interface
Microsoft Advertising has launched a preview of a new interface design which is aimed at helping advertisers achieve more with it’s products. Over the years…
Google Ads launches Affinity and Seasonal Event Audiences for Search
Today, Google Ads has announced 2 new audience segments that will be available for advertisers to utilise; Affinity Audiences and Seasonal Event Segments for In-Market…
Search Ads 360 Auction-time Bidding setup & tips
Google Ads Auction-time bidding is now available in Search Ads 360. After much beta testing, most advertisers saw on average a +15-30% improvement in conversions…
Google Ads Auction-time bidding now available in Search Ads 360
Google Ads have now announced that you can use the power of Google Ads Auction-time Bidding in your Search Ads 360 bidding strategy using Floodlight…
New features now available in Recommendations for Google Ads
The Google Ads Recommendations page, alongside the Optimisation Score, has been available to advertisers for a while now. Across the industry it definitely sparks debate.…
Google Ads removing Accelerated Delivery from Search & Shopping
Google has announced that it will be removing Accelerated Delivery from Search & Shopping campaigns, in favour of an improved Standard Delivery method. Starting 17th…
Google Ads Average Position removal begins week of 30th September 2019
Earlier this year, Google announced that they would be sunsetting the Average Position metric sometime in 2019 . These are being replaced by new position metrics.…
Google Text Ads being truncated | We explore the hubbub
There is a lot of hubbub flying around Twitter and blogs such as Search Engine Land this week with regards to seeing Google Text Ads…
Google Ads Optimisation Score now includes Shopping Campaigns
In 2018 we saw Google Ads introduce the Optimisation Score in the Recommendations tab. This score is meant to be used by advertisers as a…
Google Ads introduces Account Map to help manage multiple accounts
To help you manage multiple accounts more efficiently, Google Ads has introduced Account Map. This new feature is a tool that helps you to quickly…
Gallery Ads beta in Google Ads now available in 11 languages
At Google Marketing Live 2019, Google announced that they would be testing a new ad format called Gallery Ads. Gallery Ads in Google Ads combine…
Google Ads extends same meaning close variants to BMM & Phrase
Yup, they have finally done it. Google have today announced that they will be expanding same meaning close variants to Broad Match Modifier (BMM) and…
Google Ads Editor v1.1 brings new updates including Dark Mode
Today Google Ads announced that they have introduced a design and usability update for Google Ads Editor that should make it easier for advertisers to…
Google Ads Keyword Planner now shows the most relevant keyword ideas
Today Google Ads announced a few new updates to the Keyword Planner; website filtering, brand exclusions, and the suggested keyword ideas will now be the…
Microsoft Advertising keeps Average Position and introduces new metrics
As we all know, Google Ads announced in February that it will soon be sunsetting Average Position metrics in favour of position-based impression share metrics.…
Don’t fear Artificial Intelligence & Machine Learning. Embrace it!
You’ll have all heard about how Artificial Intelligence and Machine Learning has been affecting the industry over recent years. They aren’t just buzzwords, fads or…
Advanced Location Options in Google Ads Updated
Google Ads has quietly released an update to its advanced location targeting options moving from targeting ‘People in your targeted locations’ to ‘People in, or…
Google launches new mobile design | Black ‘Ad’ labels & Favicon
After years of testing, Google looks to have settled on its latest colour scheme and layout for Mobile Search Results. From today, Google will be…
Google is expanding Shopping Ads to additional platforms
As you will have seen from Google Marketing Live 2019 this week, Google released a lot of new updates for Google Shopping campaigns. These included…
Google Marketing Live 2019 | Keynote Deep Dive
So there we have it, Google Marketing Live 2019 has been and gone. Last year’s Google Marketing Live was focused on Ad Innovations, Platforms and…
