Search Results for: “”

  1. Microsoft Advertising interface

    Microsoft Advertising has a new interface

    Microsoft Advertising has launched a preview of a new interface design which is aimed at helping advertisers achieve more with it’s products. Over the years…

    Read more

  2. Google Ads Affinity Audience and Seasonal Event In-Market Audiences

    Google Ads launches Affinity and Seasonal Event Audiences for Search

    Today, Google Ads has announced 2 new audience segments that will be available for advertisers to utilise; Affinity Audiences and Seasonal Event Segments for In-Market…

    Read more

  3. Search Ads 360 Auction-time bidding

    Search Ads 360 Auction-time Bidding setup & tips

    Google Ads Auction-time bidding is now available in Search Ads 360. After much beta testing, most advertisers saw on average a +15-30% improvement in conversions…

    Read more

  4. Search Ads 360 Auction-time bidding

    Google Ads Auction-time bidding now available in Search Ads 360

    Google Ads have now announced that you can use the power of Google Ads Auction-time Bidding in your Search Ads 360 bidding strategy using Floodlight…

    Read more

  5. Google Ads Recommendations

    New features now available in Recommendations for Google Ads

    The Google Ads Recommendations page, alongside the Optimisation Score, has been available to advertisers for a while now. Across the industry it definitely sparks debate.…

    Read more

  6. Google Ads Accelerated Delivery

    Google Ads removing Accelerated Delivery from Search & Shopping

    Google has announced that it will be removing Accelerated Delivery from Search & Shopping campaigns, in favour of an improved Standard Delivery method. Starting 17th…

    Read more

  7. Google Ads Average Position Sunset

    Google Ads Average Position removal begins week of 30th September 2019

    Earlier this year, Google announced that they would be sunsetting the Average Position metric sometime in 2019 . These are being replaced by new position metrics.…

    Read more

  8. Google Text Ads Truncated

    Google Text Ads being truncated | We explore the hubbub

    There is a lot of hubbub flying around Twitter and blogs such as Search Engine Land this week with regards to seeing Google Text Ads…

    Read more

  9. Google Ads Optimisation Score Shopping Campaigns

    Google Ads Optimisation Score now includes Shopping Campaigns

    In 2018 we saw Google Ads introduce the Optimisation Score in the Recommendations tab. This score is meant to be used by advertisers as a…

    Read more

  10. Google Ads Account Map

    Google Ads introduces Account Map to help manage multiple accounts

    To help you manage multiple accounts more efficiently, Google Ads has introduced Account Map. This new feature is a tool that helps you to quickly…

    Read more

  11. Google Gallery Ads

    Gallery Ads beta in Google Ads now available in 11 languages

    At Google Marketing Live 2019, Google announced that they would be testing a new ad format called Gallery Ads. Gallery Ads in Google Ads combine…

    Read more

  12. Google extends same meaning close variants in phrase and broad

    Google Ads extends same meaning close variants to BMM & Phrase

    Yup, they have finally done it. Google have today announced that they will be expanding same meaning close variants to Broad Match Modifier (BMM) and…

    Read more

  13. Google Ads Editor v1.1

    Google Ads Editor v1.1 brings new updates including Dark Mode

    Today Google Ads announced that they have introduced a design and usability update for Google Ads Editor that should make it easier for advertisers to…

    Read more

  14. Google Ads Keyword Planner

    Google Ads Keyword Planner now shows the most relevant keyword ideas

    Today Google Ads announced a few new updates to the Keyword Planner; website filtering, brand exclusions, and the suggested keyword ideas will now be the…

    Read more

  15. Microsoft Advertising - Average Position

    Microsoft Advertising keeps Average Position and introduces new metrics

    As we all know, Google Ads announced in February that it will soon be sunsetting Average Position metrics in favour of position-based impression share metrics.…

    Read more

  16. Automation

    Don’t fear Artificial Intelligence & Machine Learning. Embrace it!

    You’ll have all heard about how Artificial Intelligence and Machine Learning has been affecting the industry over recent years. They aren’t just buzzwords, fads or…

    Read more

  17. Advanced Location Options Updated

    Advanced Location Options in Google Ads Updated

    Google Ads has quietly released an update to its advanced location targeting options moving from targeting ‘People in your targeted locations’ to ‘People in, or…

    Read more

  18. PPC hubbub - Black Ad Labels on Mobile

    Google launches new mobile design | Black ‘Ad’ labels & Favicon

    After years of testing, Google looks to have settled on its latest colour scheme and layout for Mobile Search Results. From today, Google will be…

    Read more

  19. Google Shopping

    Google is expanding Shopping Ads to additional platforms

    As you will have seen from Google Marketing Live 2019 this week, Google released a lot of new updates for Google Shopping campaigns. These included…

    Read more

  20. Google Marketing Live 2019

    Google Marketing Live 2019 | Keynote Deep Dive

    So there we have it, Google Marketing Live 2019 has been and gone. Last year’s Google Marketing Live was focused on Ad Innovations, Platforms and…

    Read more