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Year in Search | Interview with Liam Wade
With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what…
Year in Search | Interview with Richard Daniels
With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what…
The Year in Search 2018 | What’s On The Horizon For 2019?
Well another year has been and gone, and what a year this was! It’s been full of highs and lows, but when we look back…
Year in Search 2018 by Google
Google’s ‘The Year in Search 2018’ is out, and it’s a tear jerker! It’s a chance for us to look back at the moments, people,…
Year in Search | Interview with David Szetela
With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what…
5 Personality Traits PPC Professionals MUST Have
1 See the big picture As we all know PPC is a great digital marketing channel because everything is so measurable and can be attributed.…
Year in Search | Interview with Daniel Gilbert
With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what…
Google Ads Target Impression Share Smart Bidding Strategy
The Target Impression Share Smart Bidding Strategy in Google Ads helps advertisers to achieve a specific impression threshold. For example, if you wanted to target…
YouTube Ad Pod Testing | YouTube to test two ads before videos
YouTube has announced that they are going to start testing two ads before videos in an effort to make the experience better on YouTube for…
How to use PPC to successfully promote your content
There are different kinds of digital content. There’s evergreen content, of course — the kind that you want to rank well in Google and bring…
Google launches Black Friday & Cyber Monday deals ad unit
During this year’s Black Friday and Cyber Monday event, Google will be experimenting with a new ad unit format to help promote deals through promotion…
Google Ads Introduces New Search Ads Position Metrics
Average Position is not meant to be a description of where your ad appears on the search engine results page (SERP), for example Position 1…
How to Use Emotional Power Words in Your PPC Ads
Not all words are created equal. Some words are impactful, thudding against your brain and changing the way you view things. Others are like gentle…
Segment Store Visits by New vs Returning in Google Ads
Google Ads have launched a new segmentation feature for Store Visit reporting which will now allow you to see new versus returning store visitors. You…
Bing Ads Launches Flyers Pilot
We are coming up to the Holiday Season and Bing Ads have launched a few product updates for us; one of the most interesting is…
Click-to-message Ads Gets Three Updates
Over the next few weeks, Google will be making some updates to Click-to-message Ads allowing advertisers to use Email Forwarding and to set Automatic Replies.…
New Features for Ad Preview & Diagnosis Tool in Google Ads
Google Ads has added two new features to the Ad Preview and Diagnosis Tool which gives advertisers a clearer view into who is seeing your…
Google Makes It Easier to Delete Search Data & Control Ad Settings
Today Google has made it easier for users to delete their search data and control ad settings directly in the Google Search Page. Currently the…
How to use PPC & CRO together this Christmas | iProspect UK Podcast
I joined in on a podcast with iProspect UK to discuss how PPC and CRO should be used together during Christmas. Remember though, CRO isn’t…
Google Ads launch new predefined landing page reports
Today Google Ads has announced two new predefined reports launching in the Report Editor; the landing pages report and the expanded landing pages report. These…
