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  1. Google Shopping Ads - Gmail, YouTube, Discover Feed

    Google Shopping Ads now available on Gmail

    Since Google Marketing Live 2019, we have seen Google continue to invest in Google Shopping. This year, we’ve seen visual ad formats such as Discovery…

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  2. Microsoft Average Position Removal

    Microsoft Advertising removing Average Position

    So, we were right; it wasn’t going to last. In July 2019, Microsoft announced that they would be keeping Average Position metrics whilst introducing new…

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  3. Black Ad Label

    Google rolls out black Ad labels & organic favicons to Desktop

    We reported in-depth back in May 2019 that Google had updated the Mobile search results page with black ‘Ad’ labels for Ads and the introduced…

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  4. Custom Dimensions Google Ads

    Google Ads Custom Dimensions in beta

    Google Ads has released a new beta called Custom Dimensions. These Custom Dimensions will allow you to add extra information to your campaigns which will…

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  5. PPC hubbub - Year in Search 2019

    The Year in Search 2019: A comprehensive guide

    Every year we look back at the year that ‘was’ in Search and try to understand the year it ‘could’ be for the next. Through…

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  6. Year in Search 2019 by Google

    Google’s ‘Year in Search 2019’ is out, and as always, you feel so pumped after watching it! It’s a chance for us to look back…

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  7. Google Ads Smart Bidding

    Google Ads is bringing deeper insights to Smart Bidding

    Google Ads will now be giving advertisers deeper insight into which signals it is using to help drive better performance through it’s smart bidding solutions.…

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  8. Paid Search Audiences

    Your Paid Search Audience Strategy is broken. Here’s how to fix it

    Google & Microsoft have been investing heavily into new audience types for us to use in Paid Search. This year alone we have seen Google…

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  9. Microsoft Advertising interface

    Microsoft Advertising has a new interface

    Microsoft Advertising has launched a preview of a new interface design which is aimed at helping advertisers achieve more with it’s products. Over the years…

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  10. Google Ads Affinity Audience and Seasonal Event In-Market Audiences

    Google Ads launches Affinity and Seasonal Event Audiences for Search

    Today, Google Ads has announced 2 new audience segments that will be available for advertisers to utilise; Affinity Audiences and Seasonal Event Segments for In-Market…

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  11. Search Ads 360 Auction-time bidding

    Search Ads 360 Auction-time Bidding setup & tips

    Google Ads Auction-time bidding is now available in Search Ads 360. After much beta testing, most advertisers saw on average a +15-30% improvement in conversions…

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  12. Search Ads 360 Auction-time bidding

    Google Ads Auction-time bidding now available in Search Ads 360

    Google Ads have now announced that you can use the power of Google Ads Auction-time Bidding in your Search Ads 360 bidding strategy using Floodlight…

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  13. Google Ads Recommendations

    New features now available in Recommendations for Google Ads

    The Google Ads Recommendations page, alongside the Optimisation Score, has been available to advertisers for a while now. Across the industry it definitely sparks debate.…

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  14. Google Ads Accelerated Delivery

    Google Ads removing Accelerated Delivery from Search & Shopping

    Google has announced that it will be removing Accelerated Delivery from Search & Shopping campaigns, in favour of an improved Standard Delivery method. Starting 17th…

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  15. Google Ads Average Position Sunset

    Google Ads Average Position removal begins week of 30th September 2019

    Earlier this year, Google announced that they would be sunsetting the Average Position metric sometime in 2019 . These are being replaced by new position metrics.…

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  16. Google Text Ads Truncated

    Google Text Ads being truncated | We explore the hubbub

    There is a lot of hubbub flying around Twitter and blogs such as Search Engine Land this week with regards to seeing Google Text Ads…

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  17. Google Ads Optimisation Score Shopping Campaigns

    Google Ads Optimisation Score now includes Shopping Campaigns

    In 2018 we saw Google Ads introduce the Optimisation Score in the Recommendations tab. This score is meant to be used by advertisers as a…

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  18. Google Ads Account Map

    Google Ads introduces Account Map to help manage multiple accounts

    To help you manage multiple accounts more efficiently, Google Ads has introduced Account Map. This new feature is a tool that helps you to quickly…

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  19. Google Gallery Ads

    Gallery Ads beta in Google Ads now available in 11 languages

    At Google Marketing Live 2019, Google announced that they would be testing a new ad format called Gallery Ads. Gallery Ads in Google Ads combine…

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  20. Google extends same meaning close variants in phrase and broad

    Google Ads extends same meaning close variants to BMM & Phrase

    Yup, they have finally done it. Google have today announced that they will be expanding same meaning close variants to Broad Match Modifier (BMM) and…

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