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Google’s Gallery Ads beta being sunset in favour of Image Extensions
At Google Marketing Live 2019, Google launched the Gallery Ads beta as a way to provide a compelling visual alongside text ads. After testing for over…
Google Ads will require advertiser identity verification
Starting in the US, Google will now require advertisers to verify their identities for ads served through Google Ads. Through this new policy, users will…
The Ash Taba Show | Dan Roberts speaks about culture, automation, search and more
Founder & Author Dan Roberts speaks to Ashley Tabatabai about everything from what makes a good culture, his journey in PPC so far and where he…
Google brings free product listings to Shopping. Is Froogle back?
Today, Google has announced that it’s bringing free product listings into the Shopping tab. Google have said that this should help retailers during these difficult…
We’re back! Sorry we haven’t posted in a while…
We hope that all of our readers are safe & sound and we thank you for keeping in touch and for your continued visits. What a…
Responsive Search Ads available to all advertisers in Google Ads
Google Ads has announced that ‘Responsive Search Ads‘ are now available to all advertisers in all languages. Google also noted that the ad format would…
Google launches Continuous Audience Sharing for manager accounts
Google Ads has launched a feature called ‘continuous audience sharing’ for manager accounts. This means that it is much faster for advertisers to share audiences…
Google Shopping Ads now available on Gmail
Since Google Marketing Live 2019, we have seen Google continue to invest in Google Shopping. This year, we’ve seen visual ad formats such as Discovery…
Microsoft Advertising removing Average Position
So, we were right; it wasn’t going to last. In July 2019, Microsoft announced that they would be keeping Average Position metrics whilst introducing new…
Google rolls out black Ad labels & organic favicons to Desktop
We reported in-depth back in May 2019 that Google had updated the Mobile search results page with black ‘Ad’ labels for Ads and the introduced…
Google Ads Custom Dimensions in beta
Google Ads has released a new beta called Custom Dimensions. These Custom Dimensions will allow you to add extra information to your campaigns which will…
The Year in Search 2019: A comprehensive guide
Every year we look back at the year that ‘was’ in Search and try to understand the year it ‘could’ be for the next. Through…
Year in Search 2019 by Google
Google’s ‘Year in Search 2019’ is out, and as always, you feel so pumped after watching it! It’s a chance for us to look back…
Google Ads is bringing deeper insights to Smart Bidding
Google Ads will now be giving advertisers deeper insight into which signals it is using to help drive better performance through it’s smart bidding solutions.…
Your Paid Search Audience Strategy is broken. Here’s how to fix it
Google & Microsoft have been investing heavily into new audience types for us to use in Paid Search. This year alone we have seen Google…
Microsoft Advertising has a new interface
Microsoft Advertising has launched a preview of a new interface design which is aimed at helping advertisers achieve more with it’s products. Over the years…
Google Ads launches Affinity and Seasonal Event Audiences for Search
Today, Google Ads has announced 2 new audience segments that will be available for advertisers to utilise; Affinity Audiences and Seasonal Event Segments for In-Market…
Search Ads 360 Auction-time Bidding setup & tips
Google Ads Auction-time bidding is now available in Search Ads 360. After much beta testing, most advertisers saw on average a +15-30% improvement in conversions…
Google Ads Auction-time bidding now available in Search Ads 360
Google Ads have now announced that you can use the power of Google Ads Auction-time Bidding in your Search Ads 360 bidding strategy using Floodlight…
New features now available in Recommendations for Google Ads
The Google Ads Recommendations page, alongside the Optimisation Score, has been available to advertisers for a while now. Across the industry it definitely sparks debate.…
