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Google Shopping Ads now available on Gmail
Since Google Marketing Live 2019, we have seen Google continue to invest in Google Shopping. This year, we’ve seen visual ad formats such as Discovery…
Microsoft Advertising removing Average Position
So, we were right; it wasn’t going to last. In July 2019, Microsoft announced that they would be keeping Average Position metrics whilst introducing new…
Google rolls out black Ad labels & organic favicons to Desktop
We reported in-depth back in May 2019 that Google had updated the Mobile search results page with black ‘Ad’ labels for Ads and the introduced…
Google Ads Custom Dimensions in beta
Google Ads has released a new beta called Custom Dimensions. These Custom Dimensions will allow you to add extra information to your campaigns which will…
The Year in Search 2019: A comprehensive guide
Every year we look back at the year that ‘was’ in Search and try to understand the year it ‘could’ be for the next. Through…
Year in Search 2019 by Google
Google’s ‘Year in Search 2019’ is out, and as always, you feel so pumped after watching it! It’s a chance for us to look back…
Google Ads is bringing deeper insights to Smart Bidding
Google Ads will now be giving advertisers deeper insight into which signals it is using to help drive better performance through it’s smart bidding solutions.…
Your Paid Search Audience Strategy is broken. Here’s how to fix it
Google & Microsoft have been investing heavily into new audience types for us to use in Paid Search. This year alone we have seen Google…
Microsoft Advertising has a new interface
Microsoft Advertising has launched a preview of a new interface design which is aimed at helping advertisers achieve more with it’s products. Over the years…
Google Ads launches Affinity and Seasonal Event Audiences for Search
Today, Google Ads has announced 2 new audience segments that will be available for advertisers to utilise; Affinity Audiences and Seasonal Event Segments for In-Market…
Search Ads 360 Auction-time Bidding setup & tips
Google Ads Auction-time bidding is now available in Search Ads 360. After much beta testing, most advertisers saw on average a +15-30% improvement in conversions…
Google Ads Auction-time bidding now available in Search Ads 360
Google Ads have now announced that you can use the power of Google Ads Auction-time Bidding in your Search Ads 360 bidding strategy using Floodlight…
New features now available in Recommendations for Google Ads
The Google Ads Recommendations page, alongside the Optimisation Score, has been available to advertisers for a while now. Across the industry it definitely sparks debate.…
Google Ads removing Accelerated Delivery from Search & Shopping
Google has announced that it will be removing Accelerated Delivery from Search & Shopping campaigns, in favour of an improved Standard Delivery method. Starting 17th…
Google Ads Average Position removal begins week of 30th September 2019
Earlier this year, Google announced that they would be sunsetting the Average Position metric sometime in 2019 . These are being replaced by new position metrics.…
Google Text Ads being truncated | We explore the hubbub
There is a lot of hubbub flying around Twitter and blogs such as Search Engine Land this week with regards to seeing Google Text Ads…
Google Ads Optimisation Score now includes Shopping Campaigns
In 2018 we saw Google Ads introduce the Optimisation Score in the Recommendations tab. This score is meant to be used by advertisers as a…
Google Ads introduces Account Map to help manage multiple accounts
To help you manage multiple accounts more efficiently, Google Ads has introduced Account Map. This new feature is a tool that helps you to quickly…
Gallery Ads beta in Google Ads now available in 11 languages
At Google Marketing Live 2019, Google announced that they would be testing a new ad format called Gallery Ads. Gallery Ads in Google Ads combine…
Google Ads extends same meaning close variants to BMM & Phrase
Yup, they have finally done it. Google have today announced that they will be expanding same meaning close variants to Broad Match Modifier (BMM) and…
