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Google Ads New & Improved Match Types. Goodbye BMM!
Google recently announced the next evolution in its Keyword Match Types. In February 2021 we said “goodbye” to BMM and “hello” to the new &…
Year in Search 2020 | Interview with Amy Bishop
PPC hubbub asked the leading industry experts 3 questions about what they thought about 2020 and what might happen for Search in 2021. Today we talked…
Year in Search 2020 | Interview with Julie Friedman Bacchini
PPC hubbub asked the leading industry experts 3 questions about what they thought about 2020 and what might happen for Search in 2021. Today we talked…
Year in Search 2020 | Interview with Jonathan Kagan
PPC hubbub asked the leading industry experts 3 questions about what they thought about 2020 and what might happen for Search in 2021. Today we talked…
Year in Search 2020 | Interview with Kirk Williams
PPC hubbub asked the leading industry experts 3 questions about what they thought about 2020 and what might happen for Search in 2021. Today we talked…
Year in Search 2020 | Interview with Mark Irvine
PPC hubbub asked the leading industry experts about search in 2020 and what might happen in 2021. Today we talked to Mark Irvine, Director of…
Year in Search 2020 by Google
Who’d have predicted what happened this year! The focus for most of our searches on Google were about asking “Why?”. In this short video, Google…
Will Expanded Text Ads be sunset in Google Ads?
This is the question that the PPC community have been asking for a long time, but it’s accelerated over the past few months. The latest…
Google Tests Increasing Size & Changing Font Of Search Results
Over the past few months Google has been testing increasing the size of Headlines for absolute top ads slots in Search. We also saw versions…
How To Make Brand Awareness & PPC Work Together During A Pandemic
Brand awareness is crucial all-year-round, but particularly when the country has gone into lockdown. It’s like a saving grace that will keep you afloat. But,…
5 Ways To Use Google’s Keyword Planner in Search
In today’s connected world, there are few things more important than having the right impact online. To attract as many potential customers and leads as…
Google’s Gallery Ads beta being sunset in favour of Image Extensions
At Google Marketing Live 2019, Google launched the Gallery Ads beta as a way to provide a compelling visual alongside text ads. After testing for over…
Google Ads will require advertiser identity verification
Starting in the US, Google will now require advertisers to verify their identities for ads served through Google Ads. Through this new policy, users will…
The Ash Taba Show | Dan Roberts speaks about culture, automation, search and more
Founder & Author Dan Roberts speaks to Ashley Tabatabai about everything from what makes a good culture, his journey in PPC so far and where he…
Google brings free product listings to Shopping. Is Froogle back?
Today, Google has announced that it’s bringing free product listings into the Shopping tab. Google have said that this should help retailers during these difficult…
We’re back! Sorry we haven’t posted in a while…
We hope that all of our readers are safe & sound and we thank you for keeping in touch and for your continued visits. What a…
Responsive Search Ads available to all advertisers in Google Ads
Google Ads has announced that ‘Responsive Search Ads‘ are now available to all advertisers in all languages. Google also noted that the ad format would…
Google launches Continuous Audience Sharing for manager accounts
Google Ads has launched a feature called ‘continuous audience sharing’ for manager accounts. This means that it is much faster for advertisers to share audiences…
Google Shopping Ads now available on Gmail
Since Google Marketing Live 2019, we have seen Google continue to invest in Google Shopping. This year, we’ve seen visual ad formats such as Discovery…
Microsoft Advertising removing Average Position
So, we were right; it wasn’t going to last. In July 2019, Microsoft announced that they would be keeping Average Position metrics whilst introducing new…
