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The Year in Search 2018 | What’s On The Horizon For 2019?

Well another year has been and gone, and what a year this was! It’s been full of highs and lows, but when we look back we can see that 2018…

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Year in Search | Interview with Daniel Gilbert

With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what 2019 might bring for Search. …

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PPC Forecasting | How to forecast in Paid Search

As pay-per-click (PPC) professionals, we’re often asked by clients to forecast deliverables for sign off on budgets. PPC forecasting is an uncomfortable task, I don’t know anyone that actually enjoys…

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The Year in Search 2018 | What’s On The Horizon For 2019?

Well another year has been and gone, and what a year this was! It’s been full of highs and lows, but when we look back we can see that 2018…

Read more

Year in Search 2018 by Google

Google’s ‘The Year in Search 2018’ is out, and it’s a tear jerker! It’s a chance for us to look back at the moments, people, ideas and questions that we…

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Year in Search | Interview with David Szetela

With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what 2019 might bring for Search. …

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5 Personality Traits PPC Professionals MUST Have

1 See the big picture As we all know PPC is a great digital marketing channel because everything is so measurable and can be attributed. So running a PPC campaign…

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Year in Search | Interview with Daniel Gilbert

With the year coming to a close, PPC hubbub asked the leading search industry experts 3 questions about what they thought about 2018 and what 2019 might bring for Search. …

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Google Ads Target Impression Share Smart Bidding Strategy

The Target Impression Share Smart Bidding Strategy in Google Ads helps advertisers to achieve a specific impression threshold. For example, if you wanted to target 100% impression share on selected…

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YouTube Ad Pod Testing | YouTube to test two ads before videos

YouTube has announced that they are going to start testing two ads before videos in an effort to make the experience better on YouTube for viewers, and more valuable for…

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How to use PPC to successfully promote your content

There are different kinds of digital content. There’s evergreen content, of course — the kind that you want to rank well in Google and bring in steady streams of traffic…

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Google launches Black Friday & Cyber Monday deals ad unit

During this year’s Black Friday and Cyber Monday event, Google will be experimenting with a new ad unit format to help promote deals through promotion extensions in ads.  What’s happening?…

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Google Ads Introduces New Search Ads Position Metrics

Average Position is not meant to be a description of where your ad appears on the search engine results page (SERP), for example Position 1 doesn’t always mean that you…

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How to Use Emotional Power Words in Your PPC Ads

Not all words are created equal. Some words are impactful, thudding against your brain and changing the way you view things. Others are like gentle breezes: pleasant to have around,…

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Segment Store Visits by New vs Returning in Google Ads

Google Ads have launched a new segmentation feature for Store Visit reporting which will now allow you to see new versus returning store visitors. You can see this by adding…

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Bing Ads Launches Flyers Pilot

We are coming up to the Holiday Season and Bing Ads have launched a few product updates for us; one of the most interesting is the launch of the ‘Flyers’…

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Click-to-message Ads Gets Three Updates

Over the next few weeks, Google will be making some updates to Click-to-message Ads allowing advertisers to use Email Forwarding and to set Automatic Replies. Google will also be updating…

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New Features for Ad Preview & Diagnosis Tool in Google Ads

Google Ads has added two new features to the Ad Preview and Diagnosis Tool which gives advertisers a clearer view into who is seeing your ads, and it will also…

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Google Makes It Easier to Delete Search Data & Control Ad Settings

Today Google has made it easier for users to delete their search data and control ad settings directly in the Google Search Page. Currently the process involves going to the…

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How to use PPC & CRO together this Christmas | iProspect UK Podcast

I joined in on a podcast with iProspect UK to discuss how PPC and CRO should be used together during Christmas. Remember though, CRO isn’t just for Christmas! We also…

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Google Ads launch new predefined landing page reports

Today Google Ads has announced two new predefined reports launching in the Report Editor; the landing pages report and the expanded landing pages report. These reports have been available in…

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