As pay-per-click (PPC) professionals, we’re often asked by clients to forecast deliverables for sign off on budgets. PPC forecasting is an uncomfortable task, I don’t know anyone that actually enjoys…
Since Responsive Search Ads were introduced earlier in 2018, the biggest frustration from advertisers was the lack of reporting that is available. With the ad format still in beta, one…
Online advertising platform Adzooma have today announced that they have partnered with Google just two months after being backed by British billionaire businessman Fred Done. The UK-based Adzooma are disrupting…
Exact Match in Google will now include close match variations that share the same meaning to the keyword you are targeting. An example could be for the keyword [yosemite camping]…
Online advertising platform Adzooma have today announced that they have partnered with Google just two months after being backed by British billionaire businessman Fred Done. The UK-based Adzooma are disrupting…
Since Responsive Search Ads were introduced earlier in 2018, the biggest frustration from advertisers was the lack of reporting that is available. With the ad format still in beta, one…
Since Facebook opened Stories to users first and brands later, the response has been less than enthusiastic. Brands were quick to join the new feature but lack of general adoption…
At Google Marketing Live this year, Google showcased how Responsive Search Ads are helping advertisers by saving them time and delivering users the best ad for the search query. The…
As you know, Google Ads is a very advanced traffic tool. So advanced in fact, that the majority of users never embrace its full potential. Although the basics are easy enough…
Google has now launched an Optimisation Score in Google Ads in order for advertisers to understand account optimisation potential. The score runs from 0% to 100%, with a score of…
Consumers today are becoming increasingly harder to market to. As audiences’ online habits change and they become more ad-savvy, marketers must find new and innovative ways to bring their brands…
Promoted Pins are an advertising format via Pinterest that allows advertisers to pay to appear where your potential customers are more likely to notice your Pins. Promoted Pins can be…
Mabo Media are a specialist PPC Management Agency based in North East England. They have recently been named as the BEST Small PPC Agency in Europe at the 2018 European…
“Hey John can you send me a spreadsheet with all the facebook ads we’ve performed this year and the targeting for each of them?” “Sure thing. You mean the targeting…
Key theme of the event this year was on making sure Google does all it can to help advertisers drive Valuable, Transparent, and Trustworthy advertising. They explored the many ways…
Can you believe it, it’s that time of the year again! Google will be sharing the latest Ads, Analytics and Platforms innovations at Google Marketing Live 2018. This will be our…
In an effort to streamline it’s products, Google is rebranding and reorganising its Google AdWords and DoubleClick products. Google’s flagship advertising products have come a long way over the past…
Each year Google makes changes to their Google Shopping feed specification, often in ways that most advertisers struggle to adhere to effectively. To make it easier, Google is now relaxing…
And now the end is near, and so I face the final curtain. Google has started sending notices to selected advertisers that the old AdWords interface is going to be…
As recently reported by Search Engine Journal, there is an ad campaign currently running to target Google employees with the aim to convince them to advocate unbiased search results. The…
EmailBing Ads has launched a pilot program designed to improve campaign performance by automatically creating variations of your existing ads. Sounds great, right? Let’s take a closer look. Technology and…
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