Picture1

Google Ads extends same meaning close variants to BMM & Phrase

Yup, they have finally done it. Google have today announced that they will be expanding same meaning close variants to Broad Match Modifier (BMM) and Phrase Match keywords. This was…

Read more

Google I/O 2019 | What’s the future of Search Marketing?

Google I/O 2019 kicked off this week with the keynote speech by Sundar Pichai. It started by reminding the audience about Google’s mission statement; to organize the world’s information and…

Read more

Microsoft Advertising keeps Average Position and introduces new metrics

As we all know, Google Ads announced in February that it will soon be sunsetting Average Position metrics in favour of position-based impression share metrics. Even now, this is still…

Read more

Latest

New features now available in Recommendations for Google Ads

The Google Ads Recommendations page, alongside the Optimisation Score, has been available to advertisers for a while now. Across the industry it definitely sparks debate. There is no doubting it’s…

Read more

Google Ads removing Accelerated Delivery from Search & Shopping

Google has announced that it will be removing Accelerated Delivery from Search & Shopping campaigns, in favour of an improved Standard Delivery method. Starting 17th September 2019, this improved Standard…

Read more

Google Ads Average Position removal begins week of 30th September 2019

Earlier this year, Google announced that they would be sunsetting the Average Position metric sometime in 2019 . These are being replaced by new position metrics. Google have now finally confirmed…

Read more

Google Text Ads being truncated | We explore the hubbub

There is a lot of hubbub flying around Twitter and blogs such as Search Engine Land this week with regards to seeing Google Text Ads truncated across the search engine…

Read more

Google Ads Optimisation Score now includes Shopping Campaigns

In 2018 we saw Google Ads introduce the Optimisation Score in the Recommendations tab. This score is meant to be used by advertisers as a way to understand how optimised…

Read more

Google Ads introduces Account Map to help manage multiple accounts

To help you manage multiple accounts more efficiently, Google Ads has introduced Account Map. This new feature is a tool that helps you to quickly navigate & visualise your account…

Read more

Gallery Ads beta in Google Ads now available in 11 languages

At Google Marketing Live 2019, Google announced that they would be testing a new ad format called Gallery Ads. Gallery Ads in Google Ads combine the intent of search, with…

Read more

Google Ads extends same meaning close variants to BMM & Phrase

Yup, they have finally done it. Google have today announced that they will be expanding same meaning close variants to Broad Match Modifier (BMM) and Phrase Match keywords. This was…

Read more

Google Ads Editor v1.1 brings new updates including Dark Mode

Today Google Ads announced that they have introduced a design and usability update for Google Ads Editor that should make it easier for advertisers to get the job done quickly.…

Read more

Google Ads Keyword Planner now shows the most relevant keyword ideas

Today Google Ads announced a few new updates to the Keyword Planner; website filtering, brand exclusions, and the suggested keyword ideas will now be the most relevant to your ‘seed’…

Read more

Microsoft Advertising keeps Average Position and introduces new metrics

As we all know, Google Ads announced in February that it will soon be sunsetting Average Position metrics in favour of position-based impression share metrics. Even now, this is still…

Read more

Don’t fear Artificial Intelligence & Machine Learning. Embrace it!

You’ll have all heard about how Artificial Intelligence and Machine Learning has been affecting the industry over recent years. They aren’t just buzzwords, fads or trends. AI and Machine Learning…

Read more

Advanced Location Options in Google Ads Updated

Google Ads has quietly released an update to its advanced location targeting options moving from targeting ‘People in your targeted locations’ to ‘People in, or regularly in, your targeted locations’.…

Read more

Google launches new mobile design | Black ‘Ad’ labels & Favicon

After years of testing, Google looks to have settled on its latest colour scheme and layout for Mobile Search Results. From today, Google will be rolling out a black ‘Ad’…

Read more

Google is expanding Shopping Ads to additional platforms

As you will have seen from Google Marketing Live 2019 this week, Google released a lot of new updates for Google Shopping campaigns. These included a revamped Shopping interface and…

Read more

Google Marketing Live 2019 | Keynote Deep Dive

So there we have it, Google Marketing Live 2019 has been and gone. Last year’s Google Marketing Live was focused on Ad Innovations, Platforms and AI. This year, Google has…

Read more

Google I/O 2019 | What’s the future of Search Marketing?

Google I/O 2019 kicked off this week with the keynote speech by Sundar Pichai. It started by reminding the audience about Google’s mission statement; to organize the world’s information and…

Read more

What can we expect to see at Google Marketing Live 2019?

Last year’s Google Marketing Live was focused on Ad Innovations, Platforms and AI. This year, we can probably expect to see something similar, with a focus on how their products…

Read more

It's super easy to become an Author

1. Choose a Topic

With SEM constantly evolving, there is always going to be something to talk about. Choose a subject. Read the hubbub. Prep your actionable insight.

2. Follow the Template

We give you a Template to follow. This gives you structure for your post and ensures that you fight through the hubbub and give readers actionable insight

3. Submit Your Post

Use our Submission Form (here) and Press ‘Submit Post’. Done! We’ll review your Blog within 24 hours and the best submissions will be promoted

Featured In

PPC hubbub - UK Blog Awards 2018
LXRGuide - PPC hubbub