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Your Paid Search Audience Strategy is broken. Here’s how to fix it

Google & Microsoft have been investing heavily into new audience types for us to use in Paid Search. This year alone we have seen Google launch Detailed Demographics, Affinity, Seasonal…

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Google Ads Auction-time bidding now available in Search Ads 360

Google Ads have now announced that you can use the power of Google Ads Auction-time Bidding in your Search Ads 360 bidding strategy using Floodlight conversions. From initial testing, Google…

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Google I/O 2019 | What’s the future of Search Marketing?

Google I/O 2019 kicked off this week with the keynote speech by Sundar Pichai. It started by reminding the audience about Google’s mission statement; to organize the world’s information and…

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Latest

Year in Search 2019 by Google

Google’s ‘Year in Search 2019’ is out, and as always, you feel so pumped after watching it! It’s a chance for us to look back at the moments, people, ideas…

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Google Ads is bringing deeper insights to Smart Bidding

Google Ads will now be giving advertisers deeper insight into which signals it is using to help drive better performance through it’s smart bidding solutions. In the bid strategy report,…

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Your Paid Search Audience Strategy is broken. Here’s how to fix it

Google & Microsoft have been investing heavily into new audience types for us to use in Paid Search. This year alone we have seen Google launch Detailed Demographics, Affinity, Seasonal…

Read more

Microsoft Advertising has a new interface

Microsoft Advertising has launched a preview of a new interface design which is aimed at helping advertisers achieve more with it’s products. Over the years Microsoft has been making tweeks…

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Google Ads launches Affinity and Seasonal Event Audiences for Search

Today, Google Ads has announced 2 new audience segments that will be available for advertisers to utilise; Affinity Audiences and Seasonal Event Segments for In-Market Audiences. With users wanting an…

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Search Ads 360 Auction-time Bidding setup & tips

Google Ads Auction-time bidding is now available in Search Ads 360. After much beta testing, most advertisers saw on average a +15-30% improvement in conversions for the same/less ROI. By…

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Google Ads Auction-time bidding now available in Search Ads 360

Google Ads have now announced that you can use the power of Google Ads Auction-time Bidding in your Search Ads 360 bidding strategy using Floodlight conversions. From initial testing, Google…

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New features now available in Recommendations for Google Ads

The Google Ads Recommendations page, alongside the Optimisation Score, has been available to advertisers for a while now. Across the industry it definitely sparks debate. There is no doubting it’s…

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Google Ads removing Accelerated Delivery from Search & Shopping

Google has announced that it will be removing Accelerated Delivery from Search & Shopping campaigns, in favour of an improved Standard Delivery method. Starting 17th September 2019, this improved Standard…

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Google Ads Average Position removal begins week of 30th September 2019

Earlier this year, Google announced that they would be sunsetting the Average Position metric sometime in 2019 . These are being replaced by new position metrics. Google have now finally confirmed…

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Google Text Ads being truncated | We explore the hubbub

There is a lot of hubbub flying around Twitter and blogs such as Search Engine Land this week with regards to seeing Google Text Ads truncated across the search engine…

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Google Ads Optimisation Score now includes Shopping Campaigns

In 2018 we saw Google Ads introduce the Optimisation Score in the Recommendations tab. This score is meant to be used by advertisers as a way to understand how optimised…

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Google Ads introduces Account Map to help manage multiple accounts

To help you manage multiple accounts more efficiently, Google Ads has introduced Account Map. This new feature is a tool that helps you to quickly navigate & visualise your account…

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Gallery Ads beta in Google Ads now available in 11 languages

At Google Marketing Live 2019, Google announced that they would be testing a new ad format called Gallery Ads. Gallery Ads in Google Ads combine the intent of search, with…

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Google Ads extends same meaning close variants to BMM & Phrase

Yup, they have finally done it. Google have today announced that they will be expanding same meaning close variants to Broad Match Modifier (BMM) and Phrase Match keywords. This was…

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Google Ads Editor v1.1 brings new updates including Dark Mode

Today Google Ads announced that they have introduced a design and usability update for Google Ads Editor that should make it easier for advertisers to get the job done quickly.…

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Google Ads Keyword Planner now shows the most relevant keyword ideas

Today Google Ads announced a few new updates to the Keyword Planner; website filtering, brand exclusions, and the suggested keyword ideas will now be the most relevant to your ‘seed’…

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Microsoft Advertising keeps Average Position and introduces new metrics

As we all know, Google Ads announced in February that it will soon be sunsetting Average Position metrics in favour of position-based impression share metrics. Even now, this is still…

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