As pay-per-click (PPC) professionals, we’re often asked by clients to forecast deliverables for sign off on budgets. PPC forecasting is an uncomfortable task, I don’t know anyone that actually enjoys…
Today Google has made it easier for users to delete their search data and control ad settings directly in the Google Search Page. Currently the process involves going to the…
Google Ads has added two new features to the Ad Preview and Diagnosis Tool which gives advertisers a clearer view into who is seeing your ads, and it will also…
Average Position is not meant to be a description of where your ad appears on the search engine results page (SERP), for example Position 1 doesn’t always mean that you…
Not all words are created equal. Some words are impactful, thudding against your brain and changing the way you view things. Others are like gentle breezes: pleasant to have around,…
Google Ads have launched a new segmentation feature for Store Visit reporting which will now allow you to see new versus returning store visitors. You can see this by adding…
We are coming up to the Holiday Season and Bing Ads have launched a few product updates for us; one of the most interesting is the launch of the ‘Flyers’…
Over the next few weeks, Google will be making some updates to Click-to-message Ads allowing advertisers to use Email Forwarding and to set Automatic Replies. Google will also be updating…
Google Ads has added two new features to the Ad Preview and Diagnosis Tool which gives advertisers a clearer view into who is seeing your ads, and it will also…
Today Google has made it easier for users to delete their search data and control ad settings directly in the Google Search Page. Currently the process involves going to the…
I joined in on a podcast with iProspect UK to discuss how PPC and CRO should be used together during Christmas. Remember though, CRO isn’t just for Christmas! We also…
Today Google Ads has announced two new predefined reports launching in the Report Editor; the landing pages report and the expanded landing pages report. These reports have been available in…
What a journey this has been so far! We won the ‘Highly Commended’ Award for Business PR & Marketing at the UK Blog Awards, our readership is larger than ever,…
As PPC hubbub first reported on Twitter, Google looks to be testing different ways of surfacing the ads to users on Mobile. We can see Ads without Description Lines in…
Exact Match in Google will now include close match variations that share the same meaning to the keyword you are targeting. An example could be for the keyword [yosemite camping]…
Online advertising platform Adzooma have today announced that they have partnered with Google just two months after being backed by British billionaire businessman Fred Done. The UK-based Adzooma are disrupting…
Since Responsive Search Ads were introduced earlier in 2018, the biggest frustration from advertisers was the lack of reporting that is available. With the ad format still in beta, one…
Since Facebook opened Stories to users first and brands later, the response has been less than enthusiastic. Brands were quick to join the new feature but lack of general adoption…
At Google Marketing Live this year, Google showcased how Responsive Search Ads are helping advertisers by saving them time and delivering users the best ad for the search query. The…
As you know, Google Ads is a very advanced traffic tool. So advanced in fact, that the majority of users never embrace its full potential. Although the basics are easy enough…
Google has now launched an Optimisation Score in Google Ads in order for advertisers to understand account optimisation potential. The score runs from 0% to 100%, with a score of…
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