Founder & Author Dan Roberts speaks to Ashley Tabatabai about everything from what makes a good culture, his journey in PPC so far and where he sees things possibly heading, especially…
Starting in the US, Google will now require advertisers to verify their identities for ads served through Google Ads. Through this new policy, users will be able to see the…
We hope that all of our readers are safe & sound and we thank you for keeping in touch and for your continued visits. What a weird time this is eh! …
At Google Marketing Live 2019, Google launched the Gallery Ads beta as a way to provide a compelling visual alongside text ads. After testing for over a year, Google will be…
Starting in the US, Google will now require advertisers to verify their identities for ads served through Google Ads. Through this new policy, users will be able to see the…
Founder & Author Dan Roberts speaks to Ashley Tabatabai about everything from what makes a good culture, his journey in PPC so far and where he sees things possibly heading, especially…
Today, Google has announced that it’s bringing free product listings into the Shopping tab. Google have said that this should help retailers during these difficult times to connect with consumers,…
We hope that all of our readers are safe & sound and we thank you for keeping in touch and for your continued visits. What a weird time this is eh! …
Google Ads has announced that ‘Responsive Search Ads‘ are now available to all advertisers in all languages. Google also noted that the ad format would be available via the API,…
Google Ads has launched a feature called ‘continuous audience sharing’ for manager accounts. This means that it is much faster for advertisers to share audiences across sub-accounts. The new feature…
Since Google Marketing Live 2019, we have seen Google continue to invest in Google Shopping. This year, we’ve seen visual ad formats such as Discovery Ads, Showcase Shopping Ads, Gallery…
So, we were right; it wasn’t going to last. In July 2019, Microsoft announced that they would be keeping Average Position metrics whilst introducing new competitive metrics. Today, they have…
We reported in-depth back in May 2019 that Google had updated the Mobile search results page with black ‘Ad’ labels for Ads and the introduced Favicons for organic. Now, Google…
Google Ads has released a new beta called Custom Dimensions. These Custom Dimensions will allow you to add extra information to your campaigns which will help you to better report…
Every year we look back at the year that ‘was’ in Search and try to understand the year it ‘could’ be for the next. Through our series of ‘The Year…
Google’s ‘Year in Search 2019’ is out, and as always, you feel so pumped after watching it! It’s a chance for us to look back at the moments, people, ideas…
Google Ads will now be giving advertisers deeper insight into which signals it is using to help drive better performance through it’s smart bidding solutions. In the bid strategy report,…
Google & Microsoft have been investing heavily into new audience types for us to use in Paid Search. This year alone we have seen Google launch Detailed Demographics, Affinity, Seasonal…
Microsoft Advertising has launched a preview of a new interface design which is aimed at helping advertisers achieve more with it’s products. Over the years Microsoft has been making tweeks…
Today, Google Ads has announced 2 new audience segments that will be available for advertisers to utilise; Affinity Audiences and Seasonal Event Segments for In-Market Audiences. With users wanting an…
Google Ads Auction-time bidding is now available in Search Ads 360. After much beta testing, most advertisers saw on average a +15-30% improvement in conversions for the same/less ROI. By…
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