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Google Ads New & Improved Match Types. Goodbye BMM!

Google recently announced the next evolution in its Keyword Match Types. In February 2021 we said “goodbye” to BMM and “hello” to the new & improved Phrase Match Type. In…

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Year in Search 2020 | Interview with Kirk Williams

PPC hubbub asked the leading industry experts 3 questions about what they thought about 2020 and what might happen for Search in 2021. Today we talked to the legend that is…

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Year in Search 2020 | Interview with Julie Friedman Bacchini

PPC hubbub asked the leading industry experts 3 questions about what they thought about 2020 and what might happen for Search in 2021. Today we talked to the legend that is…

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Google Ads New & Improved Match Types. Goodbye BMM!

Google recently announced the next evolution in its Keyword Match Types. In February 2021 we said “goodbye” to BMM and “hello” to the new & improved Phrase Match Type. In…

Read more

Year in Search 2020 | Interview with Amy Bishop

PPC hubbub asked the leading industry experts 3 questions about what they thought about 2020 and what might happen for Search in 2021. Today we talked to Amy Bishop. Amy has…

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Year in Search 2020 | Interview with Julie Friedman Bacchini

PPC hubbub asked the leading industry experts 3 questions about what they thought about 2020 and what might happen for Search in 2021. Today we talked to the legend that is…

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Year in Search 2020 | Interview with Jonathan Kagan

PPC hubbub asked the leading industry experts 3 questions about what they thought about 2020 and what might happen for Search in 2021. Today we talked to Jonathan Kagan, VP of…

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Year in Search 2020 | Interview with Kirk Williams

PPC hubbub asked the leading industry experts 3 questions about what they thought about 2020 and what might happen for Search in 2021. Today we talked to the legend that is…

Read more

Year in Search 2020 | Interview with Mark Irvine

PPC hubbub asked the leading industry experts about search in 2020 and what might happen in 2021. Today we talked to Mark Irvine, Director of Paid Media at SearchLab. Mark’s…

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Year in Search 2020 by Google

Who’d have predicted what happened this year! The focus for most of our searches on Google were about asking “Why?”. In this short video, Google takes us through the trends…

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Will Expanded Text Ads be sunset in Google Ads?

This is the question that the PPC community have been asking for a long time, but it’s accelerated over the past few months. The latest experiment in Google Ads is…

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Google Tests Increasing Size & Changing Font Of Search Results

Over the past few months Google has been testing increasing the size of Headlines for absolute top ads slots in Search. We also saw versions of the test where all…

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How To Make Brand Awareness & PPC Work Together During A Pandemic

Brand awareness is crucial all-year-round, but particularly when the country has gone into lockdown. It’s like a saving grace that will keep you afloat. But, how and where you get…

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5 Ways To Use Google’s Keyword Planner in Search

In today’s connected world, there are few things more important than having the right impact online. To attract as many potential customers and leads as possible, you need more than…

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Google’s Gallery Ads beta being sunset in favour of Image Extensions

At Google Marketing Live 2019, Google launched the Gallery Ads beta as a way to provide a compelling visual alongside text ads. After testing for over a year, Google will be…

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Google Ads will require advertiser identity verification

Starting in the US, Google will now require advertisers to verify their identities for ads served through Google Ads. Through this new policy, users will be able to see the…

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The Ash Taba Show | Dan Roberts speaks about culture, automation, search and more

Founder & Author Dan Roberts speaks to Ashley Tabatabai about everything from what makes a good culture, his journey in PPC so far and where he sees things possibly heading, especially…

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Google brings free product listings to Shopping. Is Froogle back?

Today, Google has announced that it’s bringing free product listings into the Shopping tab. Google have said that this should help retailers during these difficult times to connect with consumers,…

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We’re back! Sorry we haven’t posted in a while…

We hope that all of our readers are safe & sound and we thank you for keeping in touch and for your continued visits. What a weird time this is eh! …

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Responsive Search Ads available to all advertisers in Google Ads

Google Ads has announced that ‘Responsive Search Ads‘ are now available to all advertisers in all languages. Google also noted that the ad format would be available via the API,…

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Google launches Continuous Audience Sharing for manager accounts

Google Ads has launched a feature called ‘continuous audience sharing’ for manager accounts. This means that it is much faster for advertisers to share audiences across sub-accounts. The new feature…

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