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Google Adwords Ad Suggestions | Taking control away from advertisers?

Starting from the 29th April 2018, you may start to see Ad Suggestions being surfaced in the Recommendations tab in the new Google Adwords interface and you can choose to…

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Google Adwords Recommendations Page replaces Opportunities

The Opportunities tab is being renamed as the Recommendations page in the new AdWords experience. According to Google, the new Recommendations page has a faster load time, 16 new recommendations,…

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Voicing an Opinion: The Future of Paid Voice Search

2018 will be the year for Voice Search. Move over Smartphones, the big battle will now be on digital assistants and voice-activated smart speakers such as Google Home or Amazon…

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Latest

Shared Budgets in AdWords – Why they make me angry

In AdWords, you have the option to either assign a daily budget to a campaign, or apply a Shared Budget to allocate budget across multiple campaigns. Shared Budgets allows you…

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Dynamic Search Ads can now be used across sensitive verticals

Did you know that Dynamic Search Ads can now be used across Sensitive Ad Categories? Yeah, it was a quiet update to the policies around January this year. This means…

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Google Shopping is testing two Shopping Ad Carousels on Mobile

Google look to be testing a new double Google Shopping carousel format on Mobile search results. They are basically two individual carousels that are stacked on top of each other.…

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Google Adwords Ad Suggestions | Taking control away from advertisers?

Starting from the 29th April 2018, you may start to see Ad Suggestions being surfaced in the Recommendations tab in the new Google Adwords interface and you can choose to…

Read more

Bing Ads Price Extensions Launched

Bing Ads has launched Price Extensions. Price Extensions are an ad extension that display your product or services along with their corresponding prices to users on Bing. Clicks on these…

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The Only Tips You Need To Boss Google Shopping

EmailAh, Google Shopping, or Google Product Search as it was once known. In fact, it’s had a few names; back in the days of free product listings it used to…

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Google Adwords releases version history for edited ads

Google Adwords now allows you to easily compare previously edited versions of your ads and their performance in the new Adwords experience. When you edit an ad in Adwords, it…

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Bing starts to remove right hand side text ads from desktop

Bing has followed Google to remove text ads on desktop from the right hand side. This means that text ads will only show in the main body of the page…

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Google Adwords | Accounts with no recent spend will be deactivated

From the 26th March 2018, Google Adwords will start deactivating accounts with no ad spend for the past 15 months in Adwords. Google will start doing this automatically in an…

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Subscribe with Google | An effort to keep publishers on side?

Subscribe with Google has launched as a new initiative designed to help publishers drive conversions and engage existing subscribers across Google and the wider web. According to Google, the solution will…

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Google introduces Shopping Actions with a pay-per-sale model

Earlier this year we predicted that 2018 could see the introduction of a Pay-Per-Action model when it comes to advertising with Voice Search through Voice Shopping. Google have now introduced…

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Google Adwords Recommendations Page replaces Opportunities

The Opportunities tab is being renamed as the Recommendations page in the new AdWords experience. According to Google, the new Recommendations page has a faster load time, 16 new recommendations,…

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The ‘Low Bids Quick Win’ & It’s Drawbacks For Your Shopping Campaigns

If you’re a bit of a Google Shopping lover, you will be no stranger to the ‘All Products, Low Bids’ campaign and the fact it usually has the best ROI…

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Amazon Marketing Services – Ideas to Improve Campaign Manager

Let’s face it, the Amazon Marketing Services (AMS) Campaign Manager is as bad as Donald Trump’s wig; it’s barely holding together. Improvements have been made in recent months, but what…

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Google allows you to ‘Mute Reminder Ads’. Let’s mute lazy advertising

Google has given users the ability to mute reminder ads (also known as remarketing ads) in the Ad Settings area of ‘My Account‘. Google continues to give it’s users more control and…

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DoubleClick Search enables adaptive remarketing

Adaptive remarketing from DoubleClick Search will allow you to automatically find opportunities to reconnect with your customer base. It does this by applying or removing your ‘remarketing targets’ at campaign or ad group…

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Similar Looks from Google Shopping appear when you click back

Google Shopping now displays Similar Looks to users in the Google search results pages. It displays similar items to the item you recently viewed. You can only see them when…

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Voicing an Opinion: The Future of Paid Voice Search

2018 will be the year for Voice Search. Move over Smartphones, the big battle will now be on digital assistants and voice-activated smart speakers such as Google Home or Amazon…

Read more

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