Google

Google Shopping Feed Specification 2016 Updates

Google have announced the latest round of Google Shopping Feed Specification updates for 2016. As we know, Google make changes each year to their feed specifications (see 2015’s updates here)…

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Bid Adjustments For Each Device Type

Google has looked into it’s past in order to preserve it’s future. At the Google Performance Summit 2016, they announced that we will now have separate bid adjustments ranging from…

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Expanded Text Ads for mobile-first world

On the 24th May 2016, Google announced many an update to their Adwords advertising system during the Google Performance Summit. We covered the Summit during our Live Blog and one…

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Google Performance Summit 2016

Google Performance Summit 2016 Some say that this was the best Google Performance Summit yet, and I think we have to agree. If you missed it, you can catch up…

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Google Shopping on Image Search & More

Google have officially launched Google Shopping on Image Search. Woop Woop! In the same announcement Google have also launched deeper integration with the Knowledge Panel, introduced ‘Store Pickup’ links to…

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Google SERP Colour Testing

As Ron Burgundy once said; “That escalated quickly” and boy didn’t Google’s latest testing escalate quickly! It seems that Google have been testing every colour of the rainbow this week…

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Product Insights & Feed Rules for Google Shopping

Google are making it even easier for Merchants to get insights on their product inventory, as well as making it easier for us to manage this inventory. On Wednesday 6th…

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GTIN Countdown & Google Manufacturer Centre

On Monday 18th April, Google posted a blog on Inside Adwords which highlighted some of the benefits that some brands and manufacturers have seen when using the Manufacturer Centre. This…

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Every Crowd Has a Silver Lining – Audiences in PPC

In my last blog about Google’s Change to the SERPs I touched on the importance of audiences for today’s digital marketer. It’s been nearly 2 months since Google made these…

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Google Shopping: Compare Prices Extension

Today at PPC hubbub, we have seen Google test a new extension on their Product Listing Ads (Google Shopping) on Mobile. We have previously highlighted the fact that Google will…

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Google Adwords: Gets a Makeover!

Today Google announced that it was going to finally overhaul it’s user experience for Google Adwords, and it looks b-e-a-utiful. Read it here. Below, I’ll be attempting to dissect the…

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Google Shopping: 2016 Roadmap…

If you haven’t already noticed, we are huge advocates of Google Shopping here at PPC hubbub. All retailers should be using them as an integral part to your Paid Search…

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Google Shopping: GTIN Requirements Expanding!

Back in September 2015 Google started requiring Global Trade Item Numbers (GTINs) for products listed in your Merchant Centre feeds from a list of 50 brands. This test has proved…

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Google SERP Update: Don’t Ignore Product Listing Ads

By now you are no doubt sick and tired reading all about “Googlegeddon“, so I thought that I would tell you a different story; one about Google Shopping (Product Listing…

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