Google Adwords

Breaking Down AdWords 200% Overspend Policy & A Free Script Giveaway

Google AdWords has notified advertisers that a change had already happened to the way budgets get handled on a daily basis. The overall response from advertisers doesn’t seem to be…

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Adwords Ad Rotation Settings Updated to Optimise or Don’t

Google has simplified their Adwords Ad Rotation Settings. Adwords will now only support two ad rotation settings; Optimise (using Machine Learning to deliver the ads that are more likely to…

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New Ad Formats on Google – Summary

Google have recently been testing lots of new Ad formats across all devices, so we thought we would kindly summarise some of the latest updates for you – just incase…

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Google Adds Maximise Conversions Automated Bid Strategy To Adwords

From Google Marketing Next 2017, we know that machine learning and automation is going to be a key focus this year. This is why Google have introduced ‘Maximise Conversions’ as…

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Flawed: The AdWords Certification Exams & Effective Text Ads

EmailGot frustrated with the Google Search Advertising Exams? Author Sam Lalonde discusses his experience with the Search Advertising Exam and gives you advice on what to look out for! I…

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More Quality Score Reporting Metrics in Adwords For Advertisers?

A recent blog post on the Israel version of Inside Adwords blog by Google could have hinted at some changes to how we get access to Quality Score reporting metrics…

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Google Expanding Close Variant Matching For Exact Match

Google have announced that they are changing the way that Exact Match keywords work. “Over the coming months we’re expanding close variant matching to include additional rewording and reordering for…

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Price Extensions Appear In More Positions On Mobile

From March 2017, Google Adwords Price Extensions are now available in more Ad Positions on Mobile. Price extensions are an ad extension that can be used to help promote the costs…

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Google Green Outlined Ad Label Rolled Out Globally

Google has yet again rolled out another variation of their Ad Label across all Devices. This time, Google has decided on the Green Outlined Ad Label. Various testing was reported…

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Google Adwords IF Functions For Ads

Adwords IF Functions are now available for advertisers to help customise their ads based on device and retargeting lists. What are Adwords IF Functions? How do they work? What does…

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How To Quickly Audit Your PPC Account

Paid Search campaign management can be tricky business. To deliver stand out business performance from your PPC campaigns, you need to deliver on the basics whilst adapting and innovating your…

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Expanded Text Ads: Deadline Extended

Google have extended the forced transition date to Expanded Text Ads from October 26th 2016 to January 31st 2017. Why have they done this? What does this mean for you?…

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10 Minute Google Adwords Health Check

Frustrated by how time consuming it is to drive the best performance from your Paid Search campaigns? Confused about where to start looking to help drive efficiencies? Flabbergasted by the…

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Bid Adjustments For Each Device Type

Google has looked into it’s past in order to preserve it’s future. At the Google Performance Summit 2016, they announced that we will now have separate bid adjustments ranging from…

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Expanded Text Ads for mobile-first world

On the 24th May 2016, Google announced many an update to their Adwords advertising system during the Google Performance Summit. We covered the Summit during our Live Blog and one…

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Google Performance Summit 2016

Google Performance Summit 2016 Some say that this was the best Google Performance Summit yet, and I think we have to agree. If you missed it, you can catch up…

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Google Adwords: Gets a Makeover!

Today Google announced that it was going to finally overhaul it’s user experience for Google Adwords, and it looks b-e-a-utiful. Read it here. Below, I’ll be attempting to dissect the…

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