Audiences

Google launches new options for Customer Match targeting

Customer Match was launched in 2015, up until now advertisers could only upload email addresses into Google AdWords to target or exclude. With this latest update Google will now allow…

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In-Market Audiences For Google Search Campaigns

As we heard at the Google Marketing Next 2017, Google are looking to expand their In-Market Audiences to Search campaigns. Google In-Market Audiences enables advertisers to target users based on…

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Customer Match for Shopping Ads

Google is expanding it’s availability of Customer Match beyond Search, Gmail, and YouTube. Google has now announced Customer Match for Shopping Ads, this will be rolled out later in the…

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Every Crowd Has a Silver Lining – Audiences in PPC

In my last blog about Google’s Change to the SERPs I touched on the importance of audiences for today’s digital marketer. It’s been nearly 2 months since Google made these…

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