Google Shopping

Amazon Testing Product Listing Ads

Amazon has been seen testing Product Listing Ads (Google Shopping) in the US.  Why are they doing this? Why is this bad news for other retailers? What can you do?…

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Google Showcase Shopping Ads Launched

In a string of new updates, Google has announced a new product listing ad format for called Showcase Shopping Ads. We explore what these are, why Google are giving advertisers…

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Google Shopping Feed Specification 2016 Updates

Google have announced the latest round of Google Shopping Feed Specification updates for 2016. As we know, Google make changes each year to their feed specifications (see 2015’s updates here)…

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Google Shopping on Image Search & More

Google have officially launched Google Shopping on Image Search. Woop Woop! In the same announcement Google have also launched deeper integration with the Knowledge Panel, introduced ‘Store Pickup’ links to…

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Product Insights & Feed Rules for Google Shopping

Google are making it even easier for Merchants to get insights on their product inventory, as well as making it easier for us to manage this inventory. On Wednesday 6th…

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GTIN Countdown & Google Manufacturer Centre

On Monday 18th April, Google posted a blog on Inside Adwords which highlighted some of the benefits that some brands and manufacturers have seen when using the Manufacturer Centre. This…

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Google Shopping: Compare Prices Extension

Today at PPC hubbub, we have seen Google test a new extension on their Product Listing Ads (Google Shopping) on Mobile. We have previously highlighted the fact that Google will…

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Google Shopping: 2016 Roadmap…

If you haven’t already noticed, we are huge advocates of Google Shopping here at PPC hubbub. All retailers should be using them as an integral part to your Paid Search…

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Google Shopping: GTIN Requirements Expanding!

Back in September 2015 Google started requiring Global Trade Item Numbers (GTINs) for products listed in your Merchant Centre feeds from a list of 50 brands. This test has proved…

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Google SERP Update: Don’t Ignore Product Listing Ads

By now you are no doubt sick and tired reading all about “Googlegeddon“, so I thought that I would tell you a different story; one about Google Shopping (Product Listing…

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