Blogs

Click-to-Message Ads – A New Way To Talk To Customers

Click-to-Message Ads are a new way for advertisers to talk to customers on Google. Google has now brought this extension out of Beta for advertisers to use. But what are…

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Expanded Text Ads: Deadline Extended

Google have extended the forced transition date to Expanded Text Ads from October 26th 2016 to January 31st 2017. Why have they done this? What does this mean for you?…

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Strengthen Your Campaigns With Bing Ads Enhanced CPC (eCPC)

Bing Ads Enhanced CPC (also known as eCPC) has been launched; an opt-in setting where Bing Ads can optimise your campaigns for conversions. What does this mean for you? How…

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10 Minute Google Adwords Health Check

Frustrated by how time consuming it is to drive the best performance from your Paid Search campaigns? Confused about where to start looking to help drive efficiencies? Flabbergasted by the…

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Why Every PPC Manager Should Learn to Code SQL

Why should every PPC manager learn to code SQL? ‘PPC manager’ can be one of the most difficult and thankless tasks in Digital Marketing at times. You’re usually the largest…

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Google Showcase Shopping Ads Launched

In a string of new updates, Google has announced a new product listing ad format for called Showcase Shopping Ads. We explore what these are, why Google are giving advertisers…

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Customer Match for Shopping Ads

Google is expanding it’s availability of Customer Match beyond Search, Gmail, and YouTube. Google has now announced Customer Match for Shopping Ads, this will be rolled out later in the…

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Google Green Ad Label

It’s Official! The hubbub from Google & blogs tells us that the Google Ad label will now become Green, rather than the Yellow Ad label we have grown accustomed to.…

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Google Shopping Feed Specification 2016 Updates

Google have announced the latest round of Google Shopping Feed Specification updates for 2016. As we know, Google make changes each year to their feed specifications (see 2015’s updates here)…

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Bid Adjustments For Each Device Type

Google has looked into it’s past in order to preserve it’s future. At the Google Performance Summit 2016, they announced that we will now have separate bid adjustments ranging from…

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Expanded Text Ads for mobile-first world

On the 24th May 2016, Google announced many an update to their Adwords advertising system during the Google Performance Summit. We covered the Summit during our Live Blog and one…

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Google Performance Summit 2016

Google Performance Summit 2016 Some say that this was the best Google Performance Summit yet, and I think we have to agree. If you missed it, you can catch up…

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Google Shopping on Image Search & More

Google have officially launched Google Shopping on Image Search. Woop Woop! In the same announcement Google have also launched deeper integration with the Knowledge Panel, introduced ‘Store Pickup’ links to…

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Google SERP Colour Testing

As Ron Burgundy once said; “That escalated quickly” and boy didn’t Google’s latest testing escalate quickly! It seems that Google have been testing every colour of the rainbow this week…

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Product Insights & Feed Rules for Google Shopping

Google are making it even easier for Merchants to get insights on their product inventory, as well as making it easier for us to manage this inventory. On Wednesday 6th…

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GTIN Countdown & Google Manufacturer Centre

On Monday 18th April, Google posted a blog on Inside Adwords which highlighted some of the benefits that some brands and manufacturers have seen when using the Manufacturer Centre. This…

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Every Crowd Has a Silver Lining – Audiences in PPC

In my last blog about Google’s Change to the SERPs I touched on the importance of audiences for today’s digital marketer. It’s been nearly 2 months since Google made these…

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Gear Up For Model Automotive Ads & In-Store Visits

In May 2015 Google announced the testing of its specialised Model Automotive Ads beta program in the US giving original equipment manufacturers (OEM) automotive advertisers the opportunity to show large…

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Google Shopping: Compare Prices Extension

Today at PPC hubbub, we have seen Google test a new extension on their Product Listing Ads (Google Shopping) on Mobile. We have previously highlighted the fact that Google will…

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Bing – Stop ignoring it!

We at PPC hubbub think that you should be taking Bing more seriously as part of your Paid Search strategy. Bing campaigns can unfortunately be sometimes treated in the same…

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