Blogs

The ‘Low Bids Quick Win’ & It’s Drawbacks For Your Shopping Campaigns

If you’re a bit of a Google Shopping lover, you will be no stranger to the ‘All Products, Low Bids’ campaign and the fact it usually has the best ROI…

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Amazon Marketing Services – Ideas to Improve Campaign Manager

Let’s face it, the Amazon Marketing Services (AMS) Campaign Manager is as bad as Donald Trump’s wig; it’s barely holding together. Improvements have been made in recent months, but what…

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Google allows you to ‘Mute Reminder Ads’. Let’s mute lazy advertising

Google has given users the ability to mute reminder ads (also known as remarketing ads) in the Ad Settings area of ‘My Account‘. Google continues to give it’s users more control and…

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DoubleClick Search enables adaptive remarketing

Adaptive remarketing from DoubleClick Search will allow you to automatically find opportunities to reconnect with your customer base. It does this by applying or removing your ‘remarketing targets’ at campaign or ad group…

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Similar Looks from Google Shopping appear when you click back

Google Shopping now displays Similar Looks to users in the Google search results pages. It displays similar items to the item you recently viewed. You can only see them when…

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Voicing an Opinion: The Future of Paid Voice Search

2018 will be the year for Voice Search. Move over Smartphones, the big battle will now be on digital assistants and voice-activated smart speakers such as Google Home or Amazon…

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Are Product ID’s Important?

The easy way to answer this rather simple but important question is yes, a very, very big yes! Product ID’s are vitally important and not just to the structure of…

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What Does 2018 Hold for AdWords Professionals?

Do you remember those peaceful years when the AdWords interface rarely changed or how about a little further back when Google didn’t just work with agencies, they actually loved and…

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Best of 2017: PPC hubbub Top Posts

With just a few days left of 2017, we thought we’d share with you the Top 5 posts this year through PPC hubbub. We’ve grown substantially this year and it’s…

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Dynamic Search Ads now an Ad Group Type, not Campaign Type

Dynamic Search Ads (DSA) gives advertisers an opportunity to find incremental traffic to their website. It’s the easiest way to find customers searching on Google for precisely what you offer.…

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Google launches new options for Customer Match targeting

Customer Match was launched in 2015, up until now advertisers could only upload email addresses into Google AdWords to target or exclude. With this latest update Google will now allow…

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Year in Paid Search 2017. What’s on the horizon for 2018?

What a year this has been for Paid Search. 2017 has seen everything from changes made to Exact Match, to Google being fined by the EU for being naughty with…

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Bing Launches New Intelligent Search Features, powered by AI

Bing have recently launched new intelligent search features that are powered by artificial intelligence. The aim is to give you the answers you need faster and to give you more…

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Google – Year in Search Trends 2017

Credit: Google Year in Search, 2017 In a year that has given us so much uncertainty, we’ve asked Google ‘How?’ more than ever before; and it’s been there to provide…

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The Rise of Bing

Bing’s share of search is growing globally and the platform is offering higher conversion rates and cheaper CPC’s when compared to Google. It’s becoming more viable than ever before. The…

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‘Purchase on Google Shopping’ test expands to compete with Amazon

‘Purchase on Google Shopping’ allows users to purchase advertiser’s products directly on Google via a ‘Buy Now’ button, without having to visit their website. The product launched as a test…

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Google Testing Images in Text Ads on Mobile From Visual Sitelinks

Visual Sitelinks have been available for select advertisers in Beta for over a year now and recently Google looks to using these images and displaying them within the Text Ad…

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Google Roll Out Curved Mobile Search Results

After years of testing Google have finally confirmed a new curved Mobile search results layout. Many searchers have reported the new design (including us at PPC hubbub), and it’s received…

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Bing Ads Maximise Clicks Bid Strategy

Bing Ads has had ‘Enhanced CPCs’ since around August 2016, but has now added the ‘Maximise Clicks Bid Strategy’ to it’s automated bid strategy arsenal to give you more firepower…

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Breaking Down AdWords 200% Overspend Policy & A Free Script Giveaway

Google AdWords has notified advertisers that a change had already happened to the way budgets get handled on a daily basis. The overall response from advertisers doesn’t seem to be…

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