Blogs

New Ad Formats on Google – Summary

Google have recently been testing lots of new Ad formats across all devices, so we thought we would kindly summarise some of the latest updates for you – just incase…

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Ask Google Analytics A Question; “Is Google Killing The Analyst?”

Now you can use the same technology that powers products such as Android and Search to ask Google Analytics for insight about your data, and get your answer quickly. According…

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Google EU Fine – It’s More Than Just The Money

Google has been fined $2.7/€2.42 billion by the EU for favouring it’s own comparison shopping service (Google Shopping) in the search results. This decision could change the way that Google…

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Google Adds Maximise Conversions Automated Bid Strategy To Adwords

From Google Marketing Next 2017, we know that machine learning and automation is going to be a key focus this year. This is why Google have introduced ‘Maximise Conversions’ as…

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Bitesize hubbub: Maximize Conversions, $1.17 Billion Fines by EU for Google

Welcome to the latest ‘Bitesize hubbub’; small chunks of the latest Paid Search & SEM News, with a few top tips and actionable insight. Enjoy! The hubbub this week: Google…

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Flawed: The AdWords Certification Exams & Effective Text Ads

EmailGot frustrated with the Google Search Advertising Exams? Author Sam Lalonde discusses his experience with the Search Advertising Exam and gives you advice on what to look out for! I…

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In-Market Audiences For Google Search Campaigns

As we heard at the Google Marketing Next 2017, Google are looking to expand their In-Market Audiences to Search campaigns. Google In-Market Audiences enables advertisers to target users based on…

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Google Marketing Next 2017 – The Highlights

So there we have it, this year’s Google Marketing Next has come and gone for another year. As usual it’s left us with some insight into the future of marketing,…

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Apple Search Ads Launched In The UK, Australia and New Zealand

That’s right, Apple Search Ads have launched in the United Kingdom. Apple will also be expanding this into 2 other English speaking markets; Australia and New Zealand. What are Apple…

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PPC hubbub – 1 Year On

Yup, you’ve guessed it! It’s been 1 year since we launched PPC hubbub. Happy Birthday to us! What a year it’s been for PPC hubbub We’ve been read by thousands…

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More Quality Score Reporting Metrics in Adwords For Advertisers?

A recent blog post on the Israel version of Inside Adwords blog by Google could have hinted at some changes to how we get access to Quality Score reporting metrics…

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Bitesize hubbub: Quality Score, In Store Visits, Expanded-Expanded Ads

Welcome to this week’s ‘Bitesize hubbub’; small chunks of the latest Paid Search & SEM News, with a few top tips and takeaway insight. Bon appetite! The hubbub this week:…

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Google Expanding Close Variant Matching For Exact Match

Google have announced that they are changing the way that Exact Match keywords work. “Over the coming months we’re expanding close variant matching to include additional rewording and reordering for…

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Price Extensions Appear In More Positions On Mobile

From March 2017, Google Adwords Price Extensions are now available in more Ad Positions on Mobile. Price extensions are an ad extension that can be used to help promote the costs…

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Google Green Outlined Ad Label Rolled Out Globally

Google has yet again rolled out another variation of their Ad Label across all Devices. This time, Google has decided on the Green Outlined Ad Label. Various testing was reported…

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Bitesize hubbub: IF Functions, Bing, Adwords, Ad Extensions & More

Welcome to this week’s ‘Bitesize hubbub’; small chunks of the latest Paid Search & SEM News, with a few top tips and takeaway insight. Bon appetite! The hubbub this week:…

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Google Adwords IF Functions For Ads

Adwords IF Functions are now available for advertisers to help customise their ads based on device and retargeting lists. What are Adwords IF Functions? How do they work? What does…

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Bitesize hubbub: Ad Label Test, Expanded Text Ads, Automated Imports & More

Welcome to this week’s ‘Bitesize hubbub’; small weekly chunks of the latest Paid Search & SEM News, with a few top tips and takeaway insight. The hubbub this week: Bing…

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How To Quickly Audit Your PPC Account

Paid Search campaign management can be tricky business. To deliver stand out business performance from your PPC campaigns, you need to deliver on the basics whilst adapting and innovating your…

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Google Testing New Look Local Inventory Ads

Google is now testing Local Inventory Ads (LIA’s) in the place of it’s Local Pack on Mobile. As you will have seen through this week’s Bitesize hubbub, it was first…

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