All posts by Dan Roberts

Segment Your Shop Visit Conversions For Deeper Insight in Adwords

Shop Visit Conversions allows certain advertisers in Google Adwords to use conversion tracking to help you see how your ad clicks influence visits to your store. If footfall and visits…

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Adwords Ad Rotation Settings Updated to Optimise or Don’t

Google has simplified their Adwords Ad Rotation Settings. Adwords will now only support two ad rotation settings; Optimise (using Machine Learning to deliver the ads that are more likely to…

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New Ad Formats on Google – Summary

Google have recently been testing lots of new Ad formats across all devices, so we thought we would kindly summarise some of the latest updates for you – just incase…

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Ask Google Analytics A Question; “Is Google Killing The Analyst?”

Now you can use the same technology that powers products such as Android and Search to ask Google Analytics for insight about your data, and get your answer quickly. According…

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Google EU Fine – It’s More Than Just The Money

Google has been fined $2.7/€2.42 billion by the EU for favouring it’s own comparison shopping service (Google Shopping) in the search results. This decision could change the way that Google…

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Google Adds Maximise Conversions Automated Bid Strategy To Adwords

From Google Marketing Next 2017, we know that machine learning and automation is going to be a key focus this year. This is why Google have introduced ‘Maximise Conversions’ as…

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In-Market Audiences For Google Search Campaigns

As we heard at the Google Marketing Next 2017, Google are looking to expand their In-Market Audiences to Search campaigns. Google In-Market Audiences enables advertisers to target users based on…

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Google Marketing Next 2017 – The Highlights

So there we have it, this year’s Google Marketing Next has come and gone for another year. As usual it’s left us with some insight into the future of marketing,…

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Apple Search Ads Launched In The UK, Australia and New Zealand

That’s right, Apple Search Ads have launched in the United Kingdom. Apple will also be expanding this into 2 other English speaking markets; Australia and New Zealand. What are Apple…

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More Quality Score Reporting Metrics in Adwords For Advertisers?

A recent blog post on the Israel version of Inside Adwords blog by Google could have hinted at some changes to how we get access to Quality Score reporting metrics…

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Google Expanding Close Variant Matching For Exact Match

Google have announced that they are changing the way that Exact Match keywords work. “Over the coming months we’re expanding close variant matching to include additional rewording and reordering for…

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Price Extensions Appear In More Positions On Mobile

From March 2017, Google Adwords Price Extensions are now available in more Ad Positions on Mobile. Price extensions are an ad extension that can be used to help promote the costs…

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Google Green Outlined Ad Label Rolled Out Globally

Google has yet again rolled out another variation of their Ad Label across all Devices. This time, Google has decided on the Green Outlined Ad Label. Various testing was reported…

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Google Adwords IF Functions For Ads

Adwords IF Functions are now available for advertisers to help customise their ads based on device and retargeting lists. What are Adwords IF Functions? How do they work? What does…

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Google Testing New Look Local Inventory Ads

Google is now testing Local Inventory Ads (LIA’s) in the place of it’s Local Pack on Mobile. As you will have seen through this week’s Bitesize hubbub, it was first…

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Amazon Testing Product Listing Ads

Amazon has been seen testing Product Listing Ads (Google Shopping) in the US.  Why are they doing this? Why is this bad news for other retailers? What can you do?…

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Google Rolls Out New Desktop Search Interface

Google have now rolled out a new look Search Interface (Search Engine Results Page, aka SERP) on Desktop which resembles their Mobile Search Interface. Why are they doing this? What…

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Click-to-Message Ads – A New Way To Talk To Customers

Click-to-Message Ads are a new way for advertisers to talk to customers on Google. Google has now brought this extension out of Beta for advertisers to use. But what are…

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Expanded Text Ads: Deadline Extended

Google have extended the forced transition date to Expanded Text Ads from October 26th 2016 to January 31st 2017. Why have they done this? What does this mean for you?…

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Strengthen Your Campaigns With Bing Ads Enhanced CPC (eCPC)

Bing Ads Enhanced CPC (also known as eCPC) has been launched; an opt-in setting where Bing Ads can optimise your campaigns for conversions. What does this mean for you? How…

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