Breaking Down AdWords 200% Overspend Policy & A Free Script Giveaway

Google AdWords has notified advertisers that a change had already happened to the way budgets get handled on a daily basis. The overall response from advertisers doesn’t seem to be…

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Growth Hacking Podcast – Dan Roberts is Interviewed

Dan Roberts, Author and Founder of PPC hubbub, was interviewed by Abdul Hafez of Growth Hacking ( about his time in the industry and why he looked to set up…

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Segment Your Shop Visit Conversions For Deeper Insight in Adwords

Shop Visit Conversions allows certain advertisers in Google Adwords to use conversion tracking to help you see how your ad clicks influence visits to your store. If footfall and visits…

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Adwords Ad Rotation Settings Updated to Optimise or Don’t

Google has simplified their Adwords Ad Rotation Settings. Adwords will now only support two ad rotation settings; Optimise (using Machine Learning to deliver the ads that are more likely to…

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New Ad Formats on Google – Summary

Google have recently been testing lots of new Ad formats across all devices, so we thought we would kindly summarise some of the latest updates for you – just incase…

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Ask Google Analytics A Question; “Is Google Killing The Analyst?”

Now you can use the same technology that powers products such as Android and Search to ask Google Analytics for insight about your data, and get your answer quickly. According…

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Google EU Fine – It’s More Than Just The Money

Google has been fined $2.7/€2.42 billion by the EU for favouring it’s own comparison shopping service (Google Shopping) in the search results. This decision could change the way that Google…

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Google Adds Maximise Conversions Automated Bid Strategy To Adwords

From Google Marketing Next 2017, we know that machine learning and automation is going to be a key focus this year. This is why Google have introduced ‘Maximise Conversions’ as…

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Bitesize hubbub: Maximize Conversions, $1.17 Billion Fines by EU for Google

Welcome to the latest ‘Bitesize hubbub’; small chunks of the latest Paid Search & SEM News, with a few top tips and actionable insight. Enjoy! The hubbub this week: Google…

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Flawed: The AdWords Certification Exams & Effective Text Ads

EmailGot frustrated with the Google Search Advertising Exams? Author Sam Lalonde discusses his experience with the Search Advertising Exam and gives you advice on what to look out for! I…

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In-Market Audiences For Google Search Campaigns

As we heard at the Google Marketing Next 2017, Google are looking to expand their In-Market Audiences to Search campaigns. Google In-Market Audiences enables advertisers to target users based on…

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Google Marketing Next 2017 – The Highlights

So there we have it, this year’s Google Marketing Next has come and gone for another year. As usual it’s left us with some insight into the future of marketing,…

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