PPC hubbub (ppchubbub.com) - Google Exact Match Changes
Google Expanding Close Variant Matching For Exact Match
PPC hubbub - Price Extensions
Price Extensions Appear In More Positions On Mobile
PPC hubbub - Google Green Outline Ad Label
Google Green Outlined Ad Label Rolled Out Globally
Bitesize hubbub - ppchubbub.com
Bitesize hubbub: IF Functions, Bing, Adwords, Ad Extensions & More

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Google Expanding Close Variant Matching For Exact Match

Google have announced that they are changing the way that Exact Match keywords work. “Over the coming months we’re expanding close variant matching to include additional rewording and reordering for…

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Price Extensions Appear In More Positions On Mobile

From March 2017, Google Adwords Price Extensions are now available in more Ad Positions on Mobile. Price extensions are an ad extension that can be used to help promote the costs…

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Google Green Outlined Ad Label Rolled Out Globally

Google has yet again rolled out another variation of their Ad Label across all Devices. This time, Google has decided on the Green Outlined Ad Label. Various testing was reported…

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Bitesize hubbub: IF Functions, Bing, Adwords, Ad Extensions & More

Welcome to this week’s ‘Bitesize hubbub’; small chunks of the latest Paid Search & SEM News, with a few top tips and takeaway insight. Bon appetite! The hubbub this week:…

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Google Adwords IF Functions For Ads

Adwords IF Functions are now available for advertisers to help customise their ads based on device and retargeting lists. What are Adwords IF Functions? How do they work? What does…

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Bitesize hubbub: Ad Label Test, Expanded Text Ads, Automated Imports & More

Welcome to this week’s ‘Bitesize hubbub’; small weekly chunks of the latest Paid Search & SEM News, with a few top tips and takeaway insight. The hubbub this week: Bing…

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How To Quickly Audit Your PPC Account

Paid Search campaign management can be tricky business. To deliver stand out business performance from your PPC campaigns, you need to deliver on the basics whilst adapting and innovating your…

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Google Testing New Look Local Inventory Ads

Google is now testing Local Inventory Ads (LIA’s) in the place of it’s Local Pack on Mobile. As you will have seen through this week’s Bitesize hubbub, it was first…

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Bitesize hubbub: Voice Search, LIAs, Bing Ad Extensions & More

Welcome to our first instalment of ‘Bitesize hubbub’; small weekly chunks of the latest Paid Search & SEM News, with a few top tips and takeaway insight. So sit down,…

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Amazon Testing Product Listing Ads

Amazon has been seen testing Product Listing Ads (Google Shopping) in the US.  Why are they doing this? Why is this bad news for other retailers? What can you do?…

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Google Rolls Out New Desktop Search Interface

Google have now rolled out a new look Search Interface (Search Engine Results Page, aka SERP) on Desktop which resembles their Mobile Search Interface. Why are they doing this? What…

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Click-to-Message Ads – A New Way To Talk To Customers

Click-to-Message Ads are a new way for advertisers to talk to customers on Google. Google has now brought this extension out of Beta for advertisers to use. But what are…

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