Latest Blogs

10 Minute Google Adwords Health Check

Frustrated by how time consuming it is to drive the best performance from your Paid Search campaigns? Confused about where to start looking to help drive efficiencies? Flabbergasted by the…

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Why Every PPC Manager Should Learn to Code SQL

Why should every PPC manager learn to code SQL? ‘PPC manager’ can be one of the most difficult and thankless tasks in Digital Marketing at times. You’re usually the largest…

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Google Showcase Shopping Ads Launched

In a string of new updates, Google has announced a new product listing ad format for called Showcase Shopping Ads. We explore what these are, why Google are giving advertisers…

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Customer Match for Shopping Ads

Google is expanding it’s availability of Customer Match beyond Search, Gmail, and YouTube. Google has now announced Customer Match for Shopping Ads, this will be rolled out later in the…

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Google Green Ad Label

It’s Official! The hubbub from Google & blogs tells us that the Google Ad label will now become Green, rather than the Yellow Ad label we have grown accustomed to.…

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Google Shopping Feed Specification 2016 Updates

Google have announced the latest round of Google Shopping Feed Specification updates for 2016. As we know, Google make changes each year to their feed specifications (see 2015’s updates here)…

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Bid Adjustments For Each Device Type

Google has looked into it’s past in order to preserve it’s future. At the Google Performance Summit 2016, they announced that we will now have separate bid adjustments ranging from…

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Expanded Text Ads for mobile-first world

On the 24th May 2016, Google announced many an update to their Adwords advertising system during the Google Performance Summit. We covered the Summit during our Live Blog and one…

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Google Performance Summit 2016

Google Performance Summit 2016 Some say that this was the best Google Performance Summit yet, and I think we have to agree. If you missed it, you can catch up…

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Google Shopping on Image Search & More

Google have officially launched Google Shopping on Image Search. Woop Woop! In the same announcement Google have also launched deeper integration with the Knowledge Panel, introduced ‘Store Pickup’ links to…

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Google SERP Colour Testing

As Ron Burgundy once said; “That escalated quickly” and boy didn’t Google’s latest testing escalate quickly! It seems that Google have been testing every colour of the rainbow this week…

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Product Insights & Feed Rules for Google Shopping

Google are making it even easier for Merchants to get insights on their product inventory, as well as making it easier for us to manage this inventory. On Wednesday 6th…

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